Wild growth in just 5 months

A successful SEO journey with Morningscore

After merging their two domains, mixmeister.dk and nordicbar.dk, Nordicbar faced a significant SEO challenge. The merger of the two websites made it difficult to assess which keywords still had value and how the company’s rankings would be affected. Peter Cox, Marketing Manager at Nordicbar, explains: “It was challenging to get an overview of which keywords we would rank for, as some of the SEO value could be transferred, but not all.”

To tackle this issue, the company needed a tool that could give them insight into their new SEO landscape. The choice fell on Morningscore, a Danish SEO tool that they were introduced to through their network. “We heard about Morningscore through other companies that focus on SEO but don’t yet invest heavily in it,” says Peter Cox. “At that stage, we needed a simple system that could give us an overview and information about future results.”

Morningscore as part of SEO strategy

Nordicbar quickly began using Morningscore to monitor their competitors and improve their keyword strategy. “Morningscore has helped us find new keywords to work towards. We have been able to look at and select which keywords competitors are ranking for now and follow their development over time” says Peter Cox. This insight has been valuable in understanding which products competitors are likely to focus on in the future, allowing the company to adjust its own SEO strategy.

Over the past 90 days, Nordicbar has seen positive results from their SEO work, with 53% of their traffic now coming from organic search. Morningscore has been particularly useful for competitor comparison at the keyword level and for identifying and fixing backlinks. After merging the domains, Nordicbar experienced several backlinks pointing to 404 error pages. With the help of Morningscore, these links were corrected to existing pages, ensuring that SEO value was preserved.

More clicks, better rankings

Although it is difficult to measure a direct correlation between SEO efforts and the number of new customers, Nordicbar has seen a clear increase in traffic. “On selected keywords, better rankings have given us increased traffic, and we can see in Google Search Console that some orders are influenced by keywords that have increased in ranking,” says Peter Cox. This indicates that the work to improve keyword rankings is bearing fruit.

Impressive progress in just 5 months

Let’s talk numbers – because here’s something to cheer about! On the Morningscore, Nordicbar has seen an impressive 157% increase. And it doesn’t stop there: The number of clicks has increased from 3,400 to 8,200 – a growth of over 141%! That’s pure rocket speed when it comes to SEO development.

Top marks for ease of use and support

Overall, Nordicbar is very satisfied with Morningscore as an SEO tool. The company especially emphasizes the user-friendliness and the good support as strengths of the tool. “Ease of use and support are top notch, and we have a good overview to follow the development over time,” says Peter Cox.

Conclusion

For Nordicbar, Morningscore has proven to be an effective tool in their SEO work, especially when it comes to competitor monitoring and backlink optimization. With a simple and easy-to-use system, the company has been able to customize their SEO strategy and seen significant results in terms of increased traffic and better keyword rankings. As Peter Cox concludes: “Morningscore has made our SEO work much more manageable and we look forward to continuing to improve our rankings and results.”