Customer Stories

This company tripled their revenue with Morningscore

  • +571% increase in numbers of orders
  • +649% increase in website traffic
  • +79 keywords in Googles top 20

Heiner Lemmer

Owner of the company


Pet supplies | 1-10 employees

SEO Beginner
Bolleband - Germany

This company tripled their revenue with Morningscore

Within one year of working with Morningscore Heiner Lemmer managed to triple the revenue of generated through the online shop of the leather manufacturer, specializing in the handcrafting of leather collars and leather leashes for dogs, and increased the monthly orders from 7 to 40.

Their Challenge

Before Heiner Lemmer discovered SEO and Morningscore Bolleband had the problem of barely getting any visitors to their website. From the average traffic of 97 clicks per day, they could hardly convert customers – and more customers were needed to increase the revenue.

But how do you achieve this in such a highly competitive market? Bolleband is just a small factory that Heiner runs together with his wife Sonja Stave. Sonja is the owner and at the same time takes care of the production. He takes care of all other matters. This includes, among other things, trade fairs, as well as being the webmaster and setting up the online shop. The company was funded from their savings and built with their own time. So they don’t have the budget to spend a lot on paid ads.

Therefore, at the beginning of 2021, Heiner Lemmer set himself the goal of increasing the organic traffic – which, in the long term, definitely is the more effective and cheaper option to become visible and increase revenue. That was when he came across Morningscore.

“I wanted to increase the organic traffic. We are just a small factory – so we can’t spend thousands of euros on paid ads.”

The Solution

“It is great that with Morningscore you have a guide that tells you exactly what you have to do”

In their online shop, they have more than 600 products, so they had a lot of problems to work on. During the first couple of weeks, he spent around five hours per week working with Morningscore and SEO. What he appreciates the most are the specific guides and tasks. The tool shows him all the problems on the website as well as the potential for improvement. At the same time, it provides him with the solution and is fun to work with.

“The descriptions of the tasks, what do you have to do, which image do you need to edit, where do you need to click, as well as the easy-to-understand language – if you are not a computer specialist then that can be quite tricky in the beginning. I was just happy that the guides and tips in the tool just showed me exactly what I had to do.”

The competitor comparison is especially interesting for him. He can always see when one of his competitors is optimizing something related to SEO or if they start to rank for new keywords. What motivates him to finish even more missions himself.

As a small business owner, with Morningscore you feel like being part of a team – not like a total anti-computer guy.” traffic

The Results

The perception of our brand has improved significantly and we have established a name for ourselves with our most relevant niche products – that makes us very proud,” Heiner says.

Heiner Lemmer could accomplish his initial goal – namely to increase the traffic and improve the conversion rate of to increase their revenue. Within just one year he managed to increase the traffic by 649% (from 97 to 727 website visitors per day). The tips he got in Morningscore contributed to that the content and user experience of the website improved, which helped with converting more customers. In terms of relevant keywords in Google’s top 20, he achieved 79 new keywords since starting with SEO.

Today they have on average 40 orders via their online shop pr. month (in the beginning it was just 7-8) and the average shopping cart value has increased noticeably. That led to the revenue of the small manufacturer has tripled within a short period.

Keyword rank tracker

Besides the increase in revenue from sales, Heiner Lemmer is especially proud of the improvement of the rankings of their niche segments “greyhound” and “hunting dog”. On top of that, they keep receiving more and more high-quality requests from well-known dealers.

It’s quite cool which kind of companies suddenly notice us!

Today he works much more effectively and Morningscore has helped him to establish a new structure and to use his content on more channels than just on his website but also on social media for instance. Links

However, the increased orders meant that they had to make changes in their production processes. As a consequence, the time spent on SEO has decreased again in the last few months – it is a long-term process that you simply have to plan into your monthly workflow. At the same time, however, the planning of SEO measures helps to work more time-efficiently – and Heiner Lemmer knows that.

The foundation has been built – the next mission for him is to focus even more on trust-building elements to convert even more potential customers into actual customers.

“I always get the results automatically emailed to me on Monday morning, showing how things have changed, and of course, it’s nice to know that something has changed and that you have more visitors on your website. Of course, we also noticed that from the traffic and also from the orders, which have increased significantly.”

Bolleband weekly report


Bolleband: The company

For almost 10 years, high-quality leather collars and leather leashes have been handmade in Hamburg in the leather manufactory “Bolleband”. They do not only focus on the family dog but also manufacture special, functional equipment for hunting and greyhounds. Individual productions on customer request as well as repairs round off their range of services.

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