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Tool questions

Ahrefs and Semrush offer an all-in-one SEO toolset. We do not offer the same amount of tools, but we cover all the core functionality of those tools. We are an easier to use tool, but we do not dumb down the data or the general toolset. The easiest way is to test for yourself. Either with 1 click here (live demo) or via a free 14 days trial without credit card.

See Morningscore vs Semrush comparison here

See Morningscore vs Ahrefs comparison here

Watch this honest 2025 review from Josha Roche:

No, you don't need to install anything on your website to use Morningscore. Morningscore is a web-based SEO tool that gets data for your website through our own crawler and data partners.

On top we offer Google Search Console integration and a WordPress plugin called RANK AI that you can install on your website to automate SEO. None of these are mandatory. They are add-ons.

We collect premium data from 7 different partners. In general you can expect our data to be on pair with the top-3 SEO tools Semrush, Ahrefs and Moz. Their databases are much bigger than ours, but we operate differently. When you type in a website, we collect the data on-demand from all of our partners. That makes the data more fresh, but the initial load will be a little slower. You can read more about our data here: https://morningscore.io/is-morningscores-data-quality-good/.

We crawl and report data from Google and ChatGPT. Other tools offer more, but we believe you need to simplify and focus on the 90% market in your efforts. A marketing job is complicated enough as it is. Focus is also what enables us to build a polished product.

Morningscore fully supports 167 countries. So almost any country. You can use all tool features and receive all data like keyword and ChatGPT rankings, health, links and much more in all countries.

Pricing questions

Yes!

Click here to enter your website and start a free trial. 30 seconds of your life you will not regret 👨‍🚀

You can also see a live demo here with 1 click

Yes, you can cancel your Morningscore subscription at any time. Monthly plans have no binding period outside the current month, while yearly plans have a 12-month binding period. You can easily cancel through the tool via account settings or a simple message via our chat. If you cancel during a subscription period, you'll keep access to the tool until the end of that period.

Cancel subscription easily in Morningscore settings

We offer self-service online payment through Stripe via credit cards. We will soon add other payment options like Sofort, Ideal and bank transfer.

In the meantime:

If you need to pay via bank or similar, you can always write us in the chat and we find a solution.

No. We do not charge any other fees than what is shown in the pricing boxes above. Unless you buy add-ons or upgrade your plan.

Yes. Through the tool Settings page you can always upgrade or downgrade. Upgrades take effect immediately. The money paid for unused time on your current plan will be added as a balance on the upgrade payment. On the invoice for this payment, you can view the details.

Example:
You have paid for 12 months and now have 6 months remaining. You will then receive 50% of the amount already paid as a discount on your upgrade.

You can always get clear information via our chat 😊

On yearly plans we offer 2 months for free (16,67% discount), which you can also see here on the pricing page.

For Pro and Premium plans we also offer to customize your plan. Simply reach out in the chat with your needs and we will give you an offer. Also happy to give advice via an online call. Or simply call us on +45 7174 7615 Mon - Fri between 9-16 CET (Central European Time)

Bjorn Marius Narjord, an Independent SEO Consultant from Intent SEO
Bjørn Marius Narjord
Owner and SEO-specialist, Intent SEO

Morningscore provides a simple overview of competitors, and most importantly, makes working with SEO fun!

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Heidi Kerstein
Marketing Coordinator, Fitness Engros A/S

A truly user-friendly and effective SEO tool. In Morningscore, there are no distracting elements.

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Patrick Qureshi
CMO, Salary.dk

Morningscore gives me the vital overview of my rankings on search engines. It just works!

christina lund schmeltz
Christina Schmeltz
Ejer, LS Marketing

I have tried many different tools, but my heart fell for Morningscore.

sven recommends Morningscore's SEO tool
Sven Radavics
Founder, intribe.co

Morningscore is such an integral part of my day. I check it before I check my email.

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Nicolai Russotti
Product Manager, Pulsure.dk

Morningscore is not just an SEO-tool - it's a strategy that helps us prioritise and motivates us.

Jacob Boutrup img scaled - Morningscore SEO tool
Jacob Boutrup
Design Lead, Fenerum

Morningscore increased our traffic, booked more demos and increased our brand awareness significantly.

SEO simplified

Everything you need for SEO,
at a price that makes sense

You even get 14 days for free. No credit card required.