Keyword management SEO tool

Keyword management involves the strategic oversight and organization of keywords related to a website or online content.

It encompasses activities such as researching, selecting, and categorizing keywords that are relevant to a specific business, industry, or content niche.

Effective keyword management is crucial for search engine optimization (SEO) as it helps in optimizing web pages, creating targeted content, and improving visibility on search engine results pages (SERPs). The goal is to ensure that the chosen keywords align with the business objectives, attract the right audience, and enhance overall online presence. In essence, keyword management is a fundamental aspect of SEO that involves the systematic handling and optimization of keywords for improved search engine performance.

A keyword management tool is a software or online platform designed to facilitate the efficient organization, analysis, and optimization of keywords for search engine optimization (SEO) purposes. This tool aids users in handling various aspects of their keyword strategy, including keyword research, tracking, and performance analysis.

Key functionalities of a keyword management tool typically include:

1. Keyword Research: The tool assists users in discovering relevant keywords by providing insights into search volume, competition, and potential effectiveness.
2. Rank Tracking: Users can monitor the positions of their chosen keywords in search engine results pages (SERPs) over time. This tracking helps gauge the effectiveness of SEO efforts.
3. Keyword Organization: The tool allows users to categorize and group keywords based on relevance, target audience, or specific campaigns, making it easier to manage and analyze large sets of keywords - in Morningscore this is the keyword folders.
4. Competitor Analysis: A tool that provides features to analyze how well a website is performing for specific keywords in comparison to competitors, helping users identify opportunities and refine their strategy.
5. Performance Reporting: Users can generate reports that provide insights into the performance of their chosen keywords, allowing for data-driven decision-making and ongoing optimization.

In summary, a keyword management tool is an invaluable asset for marketers and SEO professionals, offering a centralized platform to streamline the entire process of working with keywords to enhance online visibility and reach the target audience effectively.

No, Morningscore is not the only tool for keyword management. There are so many different tools out there that also contain one or more features of the keyword management tools that we have created a list of the all-in-all best SEO tools. Most of these contain features for keyword management and we encourage you to test different tools to find the right match for your needs - not just on the data but also on how efficient and user-friendly they are to work in.

Yes, you can easily do that with Morningscore!

In the image below, you can see how the keyword competitor comparison works in Morningscore's rank tracker.

Click to see full size

Monitoring your competitors' use of keywords provides valuable insights in several ways.

Initially, it allows you to identify new opportunities to establish your positioning in comparison to others offering similar products or services. Conversely, it enables you to understand the requirements for securing favorable positions for keywords that hold particular relevance to your business.

First of all: Yes, you can try the keyword management features and every other feature in Morningscore completely off-charge for 14 days - we don't even ask for your credit card details.

Morningscore's keyword management tool serves a range of purposes to enhance your digital marketing and search engine optimization (SEO) efforts. Here are some key uses:

1. Keyword Research: Identify relevant and high-performing keywords to optimize your content for better search engine visibility.
2. Rank Tracking: Monitor the positions of your chosen keywords in search engine results pages (SERPs) over time to assess the effectiveness of your SEO strategies.
3. Competitor Analysis: Gain insights into how your competitors are utilizing keywords, allowing you to discover opportunities and refine your own keyword strategy.
4. Keyword Organization: Categorize and group keywords based on relevance, target audience, or specific campaigns to streamline management and analysis.
5. Performance Reporting: Generate reports that provide valuable insights into the performance of your selected keywords, enabling data-driven decision-making for ongoing optimization.
6. Local SEO: Utilize the tool's features to assess your keyword rankings in specific locations, especially beneficial for local businesses targeting specific geographic areas.
7. Integration with Google Tools: Seamlessly connect with Google Search Console for enhanced accuracy and comprehensive data analysis.

In summary, Morningscore's keyword management tool is a versatile solution that empowers you to conduct effective keyword research, track rankings, analyze competitors, and optimize your overall SEO strategy for improved online visibility and performance.

The 14-day free trial in Morningscore is 100% free. We won't ask for your credit card information, we won't ask for invoice information or other things like that.

You are free to test out the complete tools off-charge.

So, do you need to remember to cancel your account before the 14 days are over? No, not even that. If you decide not to buy a paid plan you can simply leave your account and it will become inactive once the free trial period has passed. You can log in to the inactive account but you won't get any fresh data unless you upgrade to a paid plan after the trial period has ended.

Keyword management wouldn't really be easy to manage if data is months old, right?

In Morningscore your keyword data are updated every single day when adding them to the rank tracker.

You will get access to the complete set of tools in Morningscore with the 14 days free trial. Every single feature from our most expensive plan is available during the trial so you can test out the entire tools.

The smallest plan in Morningscore does not contain every feature. The unavailable features in the smallest plan is "reports" and "scan website" which are mainly relevant for agencies, consuntals etc. anyway who will also have a way bigger need for adding loads of websites and keywords for their clients.

Yes, you can track and manage keyword in +150 countries worldwide with Morningscore.

You simply need to add your website for every country you want to track keywords in in the top left corner in the tools (click on your website in the top left).

As soon as you sign up for a free trial Morningscore will start guiding you through the tool and give you tailored suggestions regarding keywords, missions, etc.

In addition, if you need personal assistance we are active on our live chat, our community, phone, and e-mail and we even offer a personal 1-by-1 demo session.

Morningscore is solely a Google tool, hence you will be able to manage keyword rankings in Google only (we do not support Bing, DuckDuckGo, Yahoo, etc.)