Competitor analysis SEO tool

    Gain valuable insights of your competitors websites on Google from our 360 degree SEO competitor analysis tool. Simple user interface yet with a powerful engine underneath. Start collecting business insights now.

    Rating on Google
    Rating on Trustpilot
    Stay ahead of the competition

    Analyze your competitors with ease

    Track your keywords with Morningscore Rank tracker

    Explore competitor keyword rankings

    Get insights with ease and do competitor keyword analysis. You'll have all your competitors' keywords on display with a single click and see all the metrics to take your SEO strategy to new heights. Gain insight into your competitors' organic traffic from Google and the monetary value they get from ranking.

    Identifying competitors with Morningscore

    Discover your competitors on Google

    Do you know who your competitors on Google are? Your competitors on Google aren't necessarily the same companies you see as your "real-life" competitors.

    Morningscore will help you identify your biggest competitors on Google showing you the website's ranking for your business's relevant keywords.

    Comparing Google rankings with competitors

    H2H competitor comparison

    Set up your competitors and go to the competitor comparison tool to set up head-to-head keyword comparisons. Why is this cool? This way you can easily find content- and keyword gaps based on your pool of competitors' keyword rankings without having to do any boring and rigid manual work. Simply valuable competitor insights for you to grab.
    See all your competitors links in Morningscore SEO-tool

    Competitor backlinks

    Using the backlink checker tools allows you to inspect and intersect backlinks from your competitor. Take your linkbuilding efforts to the next level with valuable insights intro your competitors backlink metrics.

    See all your competitors' referring domains, backlinks, and domain value (domain authority). Supercharge your own link profile from competitor insights.

    Traffic graph in a SEO Analytics dashboard

    Locate your competitors' most valuable content

    Take part of the organic traffic that your competitors are attracting by finding the content that drives the most traffic to their website. Use this intel to generate top-tier content to outrank and get that valuable traffic to your website.

    Analyze and find content gaps and fill in the blanks easier than ever with the most user-friendly competitor analysis tool for SEO.

    Check competitor traffic
    Check out the features

    Morningscore's tool set

    Keyword tools
    • Keyword rank tracking
    • Keyword research
    • Keyword suggestions
    • Keyword difficulty
    • Historical positions on keywords
    • Keyword are update daily
    • Keyword grouping
    • Competitor keyword comparison
    Other tools
    • Backlinks monitoring
    • New and lost links
    • Backlinks from competitors
    • Scan websites for links/keywords
    • Website health scan (onsite)
    • Number of scanned pages
    • Intelligent suggestions (missions)
    • SEO task management (missions)
     
    • Email reports
    • PDF reports
    • White label reports
    • Exportable data (CSV)
    • Smart user management
    • Prices from 49$/mo

    See all the features of Morningscore briefly listed below.
    We have built a complete SEO tool. See full list of all tools here.

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    Success stories

    Our growth heroes all have one thing in common: they work tirelessly every single day to achieve top rankings on Google.

    Discover how they’ve tackled their SEO strategies with Morningscore as their prefered partner on the journey.

     

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    Jacob boutrup fra Fenerum
    Vector 2 - Morningscore SEO tool
    “
    We're seeing more orders, an increased number of booked demos, and significantly enhanced brand awareness.
    ”
    Jacob Boutrup
    Design Lead
    Peter cox fra nordicbar.dk
    logo - Morningscore SEO tool
    “

    We’re definitely seeing more orders related to specific keywords since we started using Morningscore.

    ”
    Peter Cox
    Marketingansvarlig
    Nicolai Russotti fra pulsure.dk
    Pulsure logo - Morningscore SEO tool
    “

    Our organic traffic is higher than ever before!

    ”
    Nicolai Russotti
    Product Manager
    Jane fra nordthy
    NT logo 1 - Morningscore SEO tool
    “

    Morningscore has been an invaluable partner in our SEO efforts.

    ”
    Jane Munkholm Kristensen
    E-commerce manager
    Competitor analysis features

    Analyze competitors' SEO

    Competitor keyword overview

    Elevate your SEO game with Morningscore's Competitor Keyword Overview. Uncover the exact keywords driving your competitors' success. Gain insights into their strategy, discover missed opportunities, and adapt dynamically. Experience a simple way to do competitor analysis on single keywords.

    Competitor keyword gap

    Compare your website direct to you competitors in a head-to-head competitor comparison and identify your content- and keyword gaps to target on your own website. Uncover your competitors secret keywords and open a new world of valuable keywords.

    Monitor competitor keywords

    Easily monitor your competitors' and your own keyword rankings. Utilize Morningscore's competitor keyword comparison tool for a competitive edge, enabling you to instantly observe shifts in keyword performance and stay informed about changes in the SERPs or heightened competition for specific keywords.

    Competitor backlinks

    Analyzing and monitoring your competitors backlinks is an easy task with the link tool. Sneak peek at your competitors backlink profile and compare your link authority. Check domain value, number of reffering domains, specific backlinks and intersect the most valuable.

    Disclose the competition

    Not knowing who you are up against is like working in blindness. Morningscore identifies and suggest which competitors to add based on keyword similarity to keep track of your nearest competitors. Monitoring new and upcoming competitors has never been easier to handle.

    In-depth competitor analysis

    Turn threats from competitors into opportunities with the competitor analysis SEO tool. Learn about who they are, what strategies they are using, keywords theyr are targeting, links they gain and minimize your workload with automatic competitor monitoring. Your biggest threats are also your biggest research network.

    Identify, analyze and outrank the competitors

    Expose your competitors successful strategies

    Competitor analysis is the compass guiding businesses, and offering invaluable insights into the strategies and tactics that puts competitors ahead.

    We understand the importance of competitor analysis in creating a winning SEO strategy. Our comprehensive set of tools helps businesses to dive deep into competitors SEO, uncovering hidden opportunities and gaining a competitive edge.

    Knowledge is power. With Morningscores' competitor analysis tools, you'll have the insights you need to outmaneuver the competition.

    Why Morningscore's competitor analysis tool

    Our tool isn't just about tracking; it's about transforming insights into actionable strategies. By focusing solely on what makes top-ranking sites successful, we equip you with the keys to replicate and surpass their performance.

    Whether it's pinpointing keyword opportunities or decoding backlink strategies, Morningscore makes the complex world of SEO accessible and actionable.

    Features that drive success

    • Competitor keyword insights: Discover which keywords your competitors rank for and how these contribute to their traffic.
    • Backlink analysis: See who is linking to your competitors and gauge the quality of these connections.
    • Content success tracking: Learn from the content that creates engagement and replicate successful themes and topics.
    • Market dynamics: Keep an eye on competitors on the rise and shifts within your industry to stay ahead.

     

    Engage and excel

    Morningscore’s competitor analysis tool is designed not just to inform, but to engage. It speaks to you, guiding you through the nuances of SEO with occasional humor and a friendly tone that makes even complex data seem like part of a casual chat.

    Here, SEO isn't just a task; it's an ongoing conversation about how to be the best.

    Remember, while our focus is on learning from the top players, our aim is to foster your unique strengths. This isn't isn’t about becoming a carbon copy of your competitors—it's about understanding them so well that you can outmaneuver them at every turn. With Morningscore, you’re not just keeping up; you’re setting the pace.

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    FAQS

    Have any questions?

    SEO competitor analysis is the process of evaluating and analyzing the online presence, strategies, and performance of competing websites within the same industry or niche. It involves examining various factors such as keyword rankings, backlink profiles, content strategies, and overall website performance to gain insights into what strategies competitors are employing to achieve their search engine optimization (SEO) goals.

    Overall, SEO competitor analysis provides valuable insights that enable businesses to refine their SEO strategy, enhance their online visibility, and ultimately outperform their competitors in search engine rankings and organic traffic.

    A competitor analysis SEO tool is a software or online platform designed to help businesses analyze and evaluate the SEO strategies and performance of their competitors. These tools typically offer a range of features and functionalities that enable users to gather insights into various aspects of their competitors' online presence, such as keyword rankings, backlink profiles, content strategies, and overall website performance.

    Competitor tools often contain the following features:

    • Keyword analysis
    • Backlink analysis
    • Content analysis
    • Rank tracking
    • Onsite performance metrics

    No, Morningscore is not the only tool available for competitor analysis. There are numerous other competitor analysis SEO tools in the market, each offering its own set of features, functionalities, and pricing plans to cater to the diverse needs of businesses.

    Take a look at our own list of the best SEO tools here.

    Performing SEO competitor analysis involves several steps to gain insights into your competitors' strategies and performance in the digital landscape. Here's a step-by-step guide:

    1. Identify Competitors: Start by identifying your main competitors in the industry or niche. These are the websites that are competing for similar keywords and target audience.
    2. Keyword Analysis: Analyze the keywords your competitors are ranking for. Use keyword research tools to identify the keywords driving traffic to their websites. Look for high-volume keywords with low competition that you can potentially target.
    3. Backlink Analysis: Evaluate the backlink profile of your competitors. Use backlink analysis tools to identify the websites linking to their content. Pay attention to the quality and quantity of backlinks, as well as the anchor text used. Look for opportunities to acquire similar backlinks for your own website.
    4. Content Analysis: Analyze the content strategy of your competitors. Review the type of content they are producing, such as blog posts, videos, infographics, etc. Assess the quality and relevance of their content. Identify topics that resonate with the audience and perform well in terms of Google rankings.
    5. On-Page SEO Analysis: Evaluate the on-page optimization of your competitors' websites. Review their meta tags, headings, URL structure, and internal linking strategy. Identify areas where they are strong and areas where they can improve. Look for opportunities to optimize your own website for similar keywords and topics.
    6. Performance Metrics: Monitor the overall performance metrics of your competitors' websites. This includes metrics such as organic traffic, search engine rankings, domain authority, and page load speed. Track changes in these metrics over time to identify trends and patterns.
    7. Actionable Insights: Based on your analysis, identify actionable insights and opportunities for improvement. Develop a strategy to capitalize on your competitors' weaknesses and differentiate yourself in the market. Continuously monitor your competitors' activities and adjust your strategy accordingly.

    There are various way to find your competitors on Google.

    The manual way is to simply search for one or more of your keywords and go through the SERP. The websites ranking here are your strongest competitors - at least on those specific keywords.

    You can also use Morningscore and let the tools show you suggested competitors based on overall keyword ranking similarities.

    The 14-day trial with Morningscore is entirely free, no strings attached. You won't be asked for credit card details, invoices, or any other payment information. You're welcome to explore all the features without any charges.

    And what about remembering to cancel your account before the trial ends? Not even that. If you choose not to purchase a paid plan, you can simply leave your account. After the trial period expires, it will become inactive. While you can still log in, you won't receive any new data until you upgrade to a paid plan.

    The only "payment" you need to access the entire tool is your e-mail address (to validate).

    Keywords you add to your rank tracker are updated daily.

    Every other keyword is an ongoing update. All keywords are not updated at the same time but you are able to hover the keyword and see when that specific keyword were updated.

    Doing proper competitor research requires a proper tool to conduct your analysis.

    Competitor analysis are an important task in SEO because you can build and optimize your SEO strategy based on your competitors weak spots and strengths.

    Doing proper competitor research will save your time and resources by allocating resources to the right tasks. As a small or new online business you should know your limits and not aim for reaching top rankings for big general keywords that are flooded with the biggest online stores with big authority, big brands, and endless resources.

    We might be a little bit biased here, but Morningscore is definitely a candidate to consider as one of the best tools for comparing your competitors SEO to your own.

    Except for Morningscore, there are many great tools for the same purpose with their unique features and data out there. Take a look at our list of which tools we think are the best SEO tools.