SEO competitor analysis tool

Gain valuable insights of your competitors websites on Google from our 360 degree SEO competitor analysis tool. Simple user interface yet with a powerful engine underneath. Start collecting business insights now.

Rating on Google
Rating on Trustpilot
Fast and easy competitor analysis

Easily analyze competitor SEO strategies & uncover ranking opportunities

Track your keywords with Morningscore Rank tracker

Explore competitor keyword rankings

Get insights with ease and do competitor keyword analysis. You'll have all your competitors' keywords on display with a single click and see all the metrics to take your SEO strategy to new heights. Gain insight into your competitors' organic traffic from Google and the monetary value they get from ranking.

Identifying competitors with Morningscore

Discover your competitors on Google

Do you know who your competitors on Google are? Your competitors on Google aren't necessarily the same companies you see as your "real-life" competitors.

Morningscore will help you identify your biggest competitors on Google showing you the website's ranking for your business's relevant keywords.

Comparing Google rankings with competitors

H2H competitor comparison

Set up your competitors and go to the competitor comparison tool to set up head-to-head keyword comparisons. Why is this cool? This way you can easily find content- and keyword gaps based on your pool of competitors' keyword rankings without having to do any boring and rigid manual work. Simply valuable competitor insights for you to grab.
See all your competitors links in Morningscore SEO-tool

Competitor backlinks

Using the backlink checker tools allows you to inspect and intersect backlinks from your competitor. Take your linkbuilding efforts to the next level with valuable insights intro your competitors backlink metrics.

See all your competitors' referring domains, backlinks, and domain value (domain authority). Supercharge your own link profile from competitor insights.

Traffic graph in a SEO Analytics dashboard

Locate your competitors' most valuable content

Take part of the organic traffic that your competitors are attracting by finding the content that drives the most traffic to their website. Use this intel to generate top-tier content to outrank and get that valuable traffic to your website.

Analyze and find content gaps and fill in the blanks easier than ever with the most user-friendly competitor analysis tool for SEO.

Check competitor traffic
ChatGPT tracker results

Check your competitors visibility in ChatGPT

Curious if your competitors are being mentioned in ChatGPT answers? With Morningscore, you can now see which prompts your rivals show up in and how. This gives you a whole new edge: understand how AI sees your market, what topics trigger brand mentions, and how to position your business to appear in the same (or better) spots.

Spot unseen angles, content gaps, or opportunities to get your brand into the conversation in LLM's.

Check out the features

Morningscore's tool set

Keyword tools
  • Keyword rank tracking
  • Keyword research
  • Keyword suggestions
  • Keyword difficulty
  • Historical positions on keywords
  • Keyword are update daily
  • Keyword grouping
  • Competitor keyword comparison
Other tools
  • Backlinks monitoring
  • New and lost links
  • Backlinks from competitors
  • Scan websites for links/keywords
  • Website health scan (onsite)
  • Number of scanned pages
  • Intelligent suggestions (missions)
  • SEO task management (missions)
 
  • Email reports
  • PDF reports
  • White label reports
  • Exportable data (CSV)
  • Smart user management
  • Prices from 49$/mo

See all the features of Morningscore briefly listed below.
We have built a complete SEO tool. See full list of all tools here.

Explore all tools

Success stories

Our growth heroes all have one thing in common: they work tirelessly every single day to achieve top rankings on Google.

Discover how they’ve tackled their SEO strategies with Morningscore as their prefered partner on the journey.

 

Visit all cases
Jacob boutrup fra Fenerum
Vector 2 - Morningscore SEO tool
“
We're seeing more orders, an increased number of booked demos, and significantly enhanced brand awareness.
”
Jacob Boutrup
Design Lead
Peter cox fra nordicbar.dk
logo - Morningscore SEO tool
“

We’re definitely seeing more orders related to specific keywords since we started using Morningscore.

”
Peter Cox
Marketingansvarlig
Nicolai Russotti fra pulsure.dk
Pulsure logo - Morningscore SEO tool
“

Our organic traffic is higher than ever before!

”
Nicolai Russotti
Product Manager
Jane fra nordthy
NT logo 1 - Morningscore SEO tool
“

Morningscore has been an invaluable partner in our SEO efforts.

”
Jane Munkholm Kristensen
E-commerce manager
Competitor analysis features

Analyze competitors' SEO

Competitor keyword overview

Identifying the keywords your competitors rank for is merely the starting point. Our tool clearly shows you these opportunities, and for a deep dive into keyword research methodologies and tools, explore our dedicated keyword research features and guides on advanced keyword discovery techniques.

Competitor keyword gap

Compare your website direct to you competitors in a head-to-head competitor comparison and identify your content- and keyword gaps to target on your own website. Uncover your competitors secret keywords and open a new world of valuable keywords.

Monitor competitor keywords

Easily monitor your competitors' and your own keyword rankings. Utilize Morningscore's competitor keyword comparison tool for a competitive edge, enabling you to instantly observe shifts in keyword performance and stay informed about changes in the SERPs or heightened competition for specific keywords.

Competitor backlinks

Analyzing and monitoring your competitors backlinks is an easy task with the link tool. Sneak peek at your competitors backlink profile and compare your link authority. Perform a detailed backlink analysis and check domain value, number of referring domains, specific backlinks and intersect the most valuable.

Disclose the competition

Not knowing who you are up against is like working in blindness. Morningscore identifies and suggest which competitors to add based on keyword similarity to keep track of your nearest competitors. Monitoring new and upcoming competitors has never been easier to handle.

In-depth competitor analysis

Turn threats from competitors into opportunities with the competitor analysis SEO tool. Learn about who they are, what strategies they are using, keywords they're targeting, links they gain and minimize your workload with automatic competitor monitoring. Your biggest threats are also your biggest research network.

Understand competitor on-page strategy

Once you've identified the content and keywords your competitors are successfully leveraging, the crucial next step involves understanding their on-page optimization tactics. Our tool helps you pinpoint these elements, allowing you to focus on optimizing your on-page SEO elements to match or surpass their performance, thereby improving your own search visibility.

SaaS Companies: Win the SEO race on features and solutions

For SaaS businesses, being discoverable for the right feature-related keywords can make or break your growth. With Morningscore, you can:
  • Identify keywords where your competitors’ solution pages outrank yours
  • Discover content gaps in their feature or integration pages
  • Analyze backlink sources from tech blogs and directories relevant to your niche
Use the insights to build high-converting content that directly targets the decision-makers you want to reach.
udbytte - Morningscore SEO tool

E-commerce: Outsmart the competition on product visibility

In e-commerce, visibility drives conversions. Morningscore gives you the upper hand by helping you:
  • Spot your competitors' top-performing product and category keywords
  • Reverse-engineer their page structures and internal linking strategies
  • Find backlink opportunities from review sites, niche blogs, or marketplaces
This gives you the blueprint to improve rankings on key product terms and drive qualified traffic to your E-commerce store.
Illustrated purple store

Digital agencies: Better client results with competitive edge

Agencies need to move fast and show results. Morningscore helps your agency to:

  • Run competitor audits across all client industries in minutes
  • Identify SEO gaps and quick wins to improve client rankings
  • Export clean, easy-to-understand reports for pitches or ongoing strategy updates

Use it to demonstrate clear value to clients and scale your SEO services more efficiently.

Spaceman looking through binoculars
Identify, analyze and outrank the competitors

Beat your SEO competitors without guesswork

Whether you’re running campaigns for clients, scaling a SaaS, growing an online store, or getting found locally, knowing what your competitors are doing online is half the battle.

Morningscore gives you the exact SEO playbook your competitors are using, so you can do it better, faster, and with a lot less trial and error.

Why teams choose Morningscore

This isn’t just a tracker. It’s a practical SEO tool built for businesses that want to move, not just measure. We show you what’s working for top-ranking sites and give you a clear path to outperform them.

No vague advice. No messy dashboards. Just useful insights you can act on.

What you'll see:

  • Keyword gaps: Find the keywords your competitors rank for and the ones they’re missing.
  • Backlink sources: See who’s linking to them and which links could work for you too.
  • Winning content: Analyze their best-performing pages to see what’s actually bringing traffic.
  • Industry shifts: Spot rising competitors and market changes before they impact your rankings.

Built for real-world teams

Agencies love the clarity. SaaS teams love the speed. E-commerce brands love the direct insights. Local businesses love that it doesn’t take an SEO expert to use.

Morningscore keeps things simple: Clean interface, plain language, and just enough guidance to help you make smarter SEO decisions without getting buried in data.

Don’t copy competitors. Outsmart them.

This isn’t about imitating what others do. It’s about understanding exactly why they’re winning, so you can build something better. With Morningscore, you’re not playing catch-up. You’re taking the lead.

GET STARTED

Get a 14-days free trial

Your SEO journey awaits you! No credit card required. Full access.
FAQS

Have any questions?

SEO competitor analysis is the process of evaluating and analyzing the online presence, strategies, and performance of competing websites within the same industry or niche. It involves examining various factors such as keyword rankings, backlink profiles, content strategies, and overall website performance to gain insights into what strategies competitors are employing to achieve their search engine optimization (SEO) goals.

Overall, SEO competitor analysis provides valuable insights that enable businesses to refine their SEO strategy, enhance their online visibility, and ultimately outperform their competitors in search engine rankings and organic traffic.

A competitor analysis SEO tool is a software or online platform designed to help businesses analyze and evaluate the SEO strategies and performance of their competitors. These tools typically offer a range of features and functionalities that enable users to gather insights into various aspects of their competitors' online presence, such as keyword rankings, backlink profiles, content strategies, and overall website performance.

Competitor tools often contain the following features:

  • Keyword analysis
  • Backlink analysis
  • Content analysis
  • Rank tracking
  • Onsite performance metrics

No, Morningscore is not the only tool available for competitor analysis. There are numerous other competitor analysis SEO tools in the market, each offering its own set of features, functionalities, and pricing plans to cater to the diverse needs of businesses.

Take a look at our own list of the best SEO tools here.

Performing SEO competitor analysis involves several steps to gain insights into your competitors' strategies and performance in the digital landscape. Here's a step-by-step guide:

  1. Identify Competitors: Start by identifying your main competitors in the industry or niche. These are the websites that are competing for similar keywords and target audience.
  2. Keyword Analysis: Analyze the keywords your competitors are ranking for. Use keyword research tools to identify the keywords driving traffic to their websites. Look for high-volume keywords with low competition that you can potentially target.
  3. Backlink Analysis: Evaluate the backlink profile of your competitors. Use backlink analysis tools to identify the websites linking to their content. Pay attention to the quality and quantity of backlinks, as well as the anchor text used. Look for opportunities to acquire similar backlinks for your own website.
  4. Content Analysis: Analyze the content strategy of your competitors. Review the type of content they are producing, such as blog posts, videos, infographics, etc. Assess the quality and relevance of their content. Identify topics that resonate with the audience and perform well in terms of Google rankings.
  5. On-Page SEO Analysis: Evaluate the on-page optimization of your competitors' websites. Review their meta tags, headings, URL structure, and internal linking strategy. Identify areas where they are strong and areas where they can improve. Look for opportunities to optimize your own website for similar keywords and topics.
  6. Performance Metrics: Monitor the overall performance metrics of your competitors' websites. This includes metrics such as organic traffic, search engine rankings, domain authority, and page load speed. Track changes in these metrics over time to identify trends and patterns.
  7. Actionable Insights: Based on your analysis, identify actionable insights and opportunities for improvement. Develop a strategy to capitalize on your competitors' weaknesses and differentiate yourself in the market. Continuously monitor your competitors' activities and adjust your strategy accordingly.

There are various way to find your competitors on Google.

The manual way is to simply search for one or more of your keywords and go through the SERP. The websites ranking here are your strongest competitors - at least on those specific keywords.

You can also use Morningscore and let the tools show you suggested competitors based on overall keyword ranking similarities.

The 14-day trial with Morningscore is entirely free, no strings attached. You won't be asked for credit card details, invoices, or any other payment information. You're welcome to explore all the features without any charges.

And what about remembering to cancel your account before the trial ends? Not even that. If you choose not to purchase a paid plan, you can simply leave your account. After the trial period expires, it will become inactive. While you can still log in, you won't receive any new data until you upgrade to a paid plan.

The only "payment" you need to access the entire tool is your e-mail address (to validate).

Keywords you add to your rank tracker are updated daily.

Every other keyword is an ongoing update. All keywords are not updated at the same time but you are able to hover the keyword and see when that specific keyword were updated.

Doing proper competitor research requires a proper tool to conduct your analysis.

Competitor analysis are an important task in SEO because you can build and optimize your SEO strategy based on your competitors weak spots and strengths.

Doing proper competitor research will save your time and resources by allocating resources to the right tasks. As a small or new online business you should know your limits and not aim for reaching top rankings for big general keywords that are flooded with the biggest online stores with big authority, big brands, and endless resources.

We might be a little bit biased here, but Morningscore is definitely a candidate to consider as one of the best tools for comparing your competitors SEO to your own.

Except for Morningscore, there are many great tools for the same purpose with their unique features and data out there. Take a look at our list of which tools we think are the best SEO tools.