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Nordthy strengthens its SEO journey with Morningscore
Jane Munkholm Kristensen, e-commerce manager at Nordthy, faced a challenge. As a growing company within snacks, cakes, and delicacies, Nordthy had yet to fully tap into the potential of SEO for their webshop, shopnordthy.com. Morningscore was brought in to change that.
A shift that called for action
“Before we started using Morningscore, we had never worked specifically with SEO. We didn’t know where to start and which areas would most significantly improve our visibility.”, says Jane Munkholm Kristensen. The challenges were clear: many product texts either had to be written from scratch or optimized to match search intent. In addition, the webshop lacked essential elements such as meta descriptions and ALT texts, and it was unclear which pages should be prioritized first. Competitors already had a strong online presence, so Nordthy needed to sharpen their SEO efforts.
From inspiration to structure
Jane was introduced to the SEO tool via Morningscore’s SEO Academy in collaboration with e-mærket. “It gave me both inspiration and courage to continue using the same tool,” she says. With Morningscore, Nordthy got a user-friendly and effective tool that made it possible to structure the SEO work step by step.
A systematic approach delivers results
Morningscore quickly became an invaluable partner in Nordthy’s SEO journey. By focusing on fixing deficiencies like meta descriptions, optimizing images and adding ALT texts, the technical foundation was strengthened. This systematic effort has resulted in better search rankings and laid the foundation for future SEO initiatives. “With Morningscore’s clear prioritization system and a few fixed hours a week in the calendar, we have been able to work more efficiently with our SEO. It feels much more manageable,” explains Jane.
Engaging Gamification
One of the most motivating features for Nordthy has been Morningscore’s gamified approach. “Circle graphs to complete and color-coded lines that show whether something is bad, less good or good make it more fun and easier to optimize. It’s like playing a game where the goal is always to achieve the best result,” says Jane. This visual feedback makes it easy to stay focused and prioritize the tasks that create the most value, while providing a sense of achievement and momentum.
A user-friendly solution with solid support
Overall, Nordthy is very satisfied with Morningscore. “The support team is quick to help and the weekly report gives us a clear overview of our progress,” emphasizes Jane. The tool’s intuitive design, combined with helpful texts and videos, has made it easy to integrate Morningscore into Nordthy’s daily work. Although Nordthy has already achieved great results, Jane is looking forward to using even more of the system’s features. “We’ve only just opened the door to the full potential of Morningscore,” she says.
An SEO journey with potential for growth
Since Nordthy started targeting SEO through Morningscore, they have seen a significant increase in organic traffic and more clicks from Google searches. With Morningscore as a dedicated SEO partner, Nordthy has strengthened their visibility and created a solid foundation for future growth.