From SEO maze to measurable momentum

“We were in the middle of an SEO maze”

Pulsure.dk, with Product Manager Nicolai Russotti in the SEO driver’s seat, faced a huge task: their many landing pages and product categories were outdated and in need of a thorough update. At the same time, they needed to create brand new content for their expanded range of brands and product categories. “It felt like a jungle of SEO tasks, but we knew that organic traffic could give us a head start,” Nicolai explains. With a strategy that focused on SEO as a key to growth, the challenge was clear: how to navigate the complex SEO requirements and achieve visibility in a competitive industry?

Finding Morningscore was an eye-opener

The solution came when Pulsure.dk came across Morningscore. An ad caught Nicolai’s attention and he quickly signed up for a free trial. The company’s SEO adventure started in earnest after a meeting with one of Morningscore’s experts, Christian, who gave the team an eye-opener demo of the platform. “It was the first time we saw an SEO tool that was both effective and actually fun to use,” Nicolai says. After participating in Morningscore’s SEO Academy, where the team learned concrete techniques and strategies, Morningscore became a natural part of Pulsure.dk’s SEO work.

Concrete plan for keyword strategy and competitor insights

With Morningscore, Pulsure.dk could quickly identify the keywords that made the most sense for their business. “We found the keywords with the greatest potential for our products and brands,” says Nicolai. Keyword research and competitor comparison quickly became essential features for Pulsure.dk – a necessity in their competitive niche. The platform’s visual directories and keyword collection gave the team a structured overview of their development, allowing them to keep track of how their rankings were increasing. “It made the whole process much more manageable and strategic.”

Motivation through SEO missions

One of the biggest surprises for Nicolai was Morningscore’s gamified approach to SEO. Morningscore presents SEO tasks as missions that increase in complexity – but also in reward. “It’s cool to see SEO as something more than just boring tasks,” says Nicolai. Levels and detailed guides make it easier for the team to approach SEO work with motivation. “It’s a huge motivation to be able to level up and see the missions have a concrete impact on our results.”

Higher organic traffic than ever before

Since Pulsure.dk started working with Morningscore, their organic traffic has increased by 15.5%. Nicolai notes, “Our organic traffic is higher than ever before.” This growth has had a direct impact on the number of potential customers, and Nicolai sees great potential. Morningscore’s tool has helped Pulsure.dk achieve an increase in their visibility, and this is just the beginning.

Ready for future growth with Morningscore

Pulsure.dk has not yet fully utilized Morningscore, but Nicolai has no doubt that it will be a key tool in future projects. “We’re really looking forward to using Morningscore even more in-depth, because there’s so much more value to be gained,” says Nicolai, referring to the increasing need for SEO strategies in their upcoming expansions.

A little help on the road to growth?

Try Morningscore for yourself and see how the tool can help your business rise to the top of organic search results. Get your free trial today.