From zero focus to great results in record time

SEO? No thanks, we’re busy!

At Fenerum, which provides subscription management and automated billing for SaaS companies, SEO had never really been on the agenda. “We’ve always seen SEO as a time waster with no guarantee of return,” says Jacob Boutrup, Design Lead at Fenerum. With many hats on and a busy schedule, SEO was pushed into the background – until they could no longer ignore the need for increased digital visibility.
The big question, however, was: How do you do SEO without drowning in technical details and time-consuming strategies?

Morningscore – the SEO partner we didn’t know we needed

The solution came from an unexpected source: LinkedIn. “An accountant we work with posted about how great he thought Morningscore was and it caught our attention,” says Jacob. After a quick trial period with Morningscore, it was clear – this was the solution. “It was simple to get started and we could quickly pick the low-hanging fruit. Finally, an SEO tool that focuses on results – just what we needed.”

More demos and a big increase in traffic!

Since Fenerum started working with Morningscore, the results speak for themselves. Organic traffic on their website has increased by more than 500% in just 4 months. “We are already seeing clear results in the form of more visitors, more demo requests and a significant increase in brand awareness,” says Jacob.

Morningscore has become their compass in the SEO landscape. “We mostly use ‘selected keywords’, where we organize our keywords into folders that match our content universe. It’s our to-do list and monitoring in one,” Jacob explains. And with the tool’s keyword research function, they have found new potential traffic channels.

Although they are still working to measure the impact on conversions, the growth in traffic is solid proof that they have found the right path.

Ease of use that saves us tons of time

“We need tools that work without us spending half a day figuring out how they work,” says Jacob. Morningscore delivers exactly that. “It’s built to be simple and straightforward, which makes it ideal for busy teams like ours, where SEO isn’t always top of the agenda.”

In the future: Morningscore is our SEO co-pilot

With the first positive results in the bag, Fenerum is ready to set course for even bigger SEO goals. “We have a lot of things we want to achieve, and we clearly see Morningscore as our permanent co-pilot on the journey towards greater visibility and more conversions,” concludes Jacob.

Are you busy too, but still want to get your SEO right? Morningscore could be your next best decision. Take a 14-day free trial here