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Checkmark your SEO tasks in Morningscore
Digital Marketing Manager at Servicepos ApS, Louise Justesen, values good structure and a pleasant overview when working with SEO. Morningscore helps her with this.
Three young men with the courage to engage in a start-up journey founded Servicepos ApS in 2016. They are two engineers and one computer scientist. Brian, Rasmus and Lasse. They created an online POS system that helps retailers structure their internal tasks regarding sales and customers. Servicepos’ portfolio of clients holds over 500 retailers from many different retail businesses including clothing stores, bike shops, wine shops, jewelry stores, and many others.
Louise Justesen was hired by Servicepos in March 2021. Since then she has worked on optimizing the company’s digital marketing initiatives. She has experience in the agency business from where she knew Morningscore. So, when she has to pick out an SEO tool for Servicepos in March 2022, she didn’t hesitate to create a trial on Morningscore.io, which lead to a permanent subscription. Louise is happy that she did:
“I like that we are able to track every part of the search engine optimization process. As an employee, it gives me a great overview of our initiatives,” she says.
Impressive progress in just a few months
Since Servicepos ApS started working with SEO in Morningscore three months ago, they tripled their website visitors and gained 30% more leads. This is proof of the impact that consistent SEO has. Louise Justesen is impressed to see this much progress this quickly.
“Depending on my workload I use approximately 1-2 hours a week on search engine optimization within Morningscore while other SEO-related processes take place in the back office. I think the most important thing is to be consistent with your routines and to revisit your data every day.”
If you take a look at Servicepos’ very impressive Health score in the picture below, it witnesses that Louise and her team are consistent with their SEO initiatives. The Morningscore Health feature fits the team’s way of working as well as Louise’s soft spot for manageable overviews, she says.
“SEO becomes motivating when it’s fun!”
Louise expresses how she appreciates the gamified elements of the tool. They engage the user to proceed with the missions and do more SEO-related improvements to their website. For example, you advance to higher levels and earn XP every time you finish a mission. According to Louise, the biggest satisfaction comes when you’re able to checkmark a task and move on to the next.
Louise also points out how the intuitiveness and professional design of Morningscore were a part of the reason why she chose the tool.
“It’s easy to manage and the data is pleasantly presented. And it doesn’t hurt that the design is delightful to look at.” Louise is convinced that everyone would be able to do SEO in Morningscore. “You are provided with complete guides on how to complete a mission. It doesn’t get any easier than this,” she says.
