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- Moz Pro pricing starts at $49/month (Starter) and goes up to $299/month (Large) – annual plans include roughly a 20% discount.
- Moz Local pricing starts at $20/month or $199/year (Lite) and tops out at $40/month or $399/year (Elite) for self-serve plans.
- All Moz Pro plans include the same core features – the main difference between tiers is data limits, user seats, and the number of tracked sites.
- Moz Pro comes with a 7-day free trial – a credit card is required to sign up.
- For local businesses in the US, UK or Canada, Moz Local is solid value – the Preferred plan at $299/year is a good starting point.
I verified all prices and facts: March 2026
Ah, Moz. Looking into Moz pricing reveals a giant in the SEO industry. The company has gone through countless ups and downs since its foundation all the way back in 2004. And with that natural evolution follow changes to some of the most important aspects for customers – namely, the price.
This great platform by the infamous Rand Fishkin and team has evolved quite a lot throughout the years, bringing innovative tools to the competitive SEO industry.
With many ups and downs throughout their journey, it is safe to say that this company has literally changed the SEO game as we know it.
In fact, you can read more about Moz’s founding story directly from Rand’s own book Lost and Founder (a recommended read, by the way).
And certainly, when talking about the pricing, it is fair to say straight away that Moz is not the most expensive SEO tool out there.
After all, there are huge enterprise software tools out there that cost a lot more. But that is also not to say that Moz is cheap in any way.
Here is what I mean:
So it is safe to say that you are not the only one wondering about Moz Pro’s subscription plans.
While Moz is a tool beloved by many, the price point is worth examining – especially for smaller businesses watching their budget.
To explain what is going on, I will break down here what makes up Moz’s pricing and why it can be perceived as expensive.
But before we begin, here is a little disclaimer. I got interested in Moz because our team is developing an easy-to-use Moz alternative. My logic here is, even if you end up choosing Moz based on this guide, I hope you remember us as someone who helped out. 🙂
And full disclosure, we are actually using Moz’s API to supplement our Link Data. It’s great – and lately more people online are praising Moz’s Link Data quality.
So, let’s look at the cost of Moz products in detail.
What Does Moz Pricing Look Like?
Moz comes with two different main products that have unique features and are therefore priced separately. Moz Pro is an all-around SEO tool and its cost starts from $49 a month on the Starter plan. Moz Local is a local SEO presence tool that starts from $20/month. Below you can see our in-depth findings about the costs for both Moz Pro and Moz Local.
How Much Is Moz Pro Pricing?
Moz Pro comes with 4 different pricing options, each of which offers different data limits. The cost of each plan also differs based on the billing period you choose.
Moz Pro Monthly Plans:
A monthly Moz subscription will cost you either:
- Starter Plan: $49 / Mo.
- Standard Plan: $99 / Mo.
- Medium Plan: $179 / Mo.
- Large Plan: $299 / Mo.
- Moz Enterprise: Custom Pricing
Moz Pro Annual Plans:
And a yearly Moz subscription costs:
- Starter Plan: $470 / Ann.
- Standard Plan: $950 / Ann.
- Medium Plan: $1,719 / Ann.
- Large Plan: $2,868 / Ann.
- Moz Enterprise: Custom Pricing
Their yearly plans include roughly a 20% discount compared to the monthly plans and, as the name suggests, require you to commit for one year at a time.
Because the Moz Enterprise plans come with bespoke data limits (and therefore pricing), we will not be looking at that in this post.
Note: This screenshot is from 2020 for illustration. Plans and prices have since changed – see the current breakdown below.
Moz Pro Price Breakdown
| Pricing Details | Starter Plan | Standard Plan | Medium Plan | Large Plan |
| Regular Monthly Pricing | $49 | $99 | $179 | $299 |
| Monthly Pricing After Yearly Discount (~20%) | $39 | $79 | $143 | $239 |
| Regular Yearly Pricing (~20% off) | $470 | $950 | $1,719 | $2,868 |
| Otherwise Undiscounted Yearly Pricing¹ | $588 | $1,188 | $2,148 | $3,588 |
| Yearly Savings w/ Annual Plan Discount² | $118 | $238 | $429 | $720 |
As seen on the Moz Pro website as of early 2026
¹ – Considering you pay for the tool for 12 months but commit to a monthly plan only.
² – The yearly difference saved by switching from a monthly to yearly subscription.
Moz Pro Pricing Pros & Cons
Pros:
- You get full functionality of Moz Pro with any of the plans. The only difference is how many credits you have available. That is a very fair deal and it is the right thing to do. Big props to the Moz team for this decision.
- The quality of the data is quite good. Moz is continuously investing in upgrading their systems which makes them one of the top providers in the industry.
Cons:
- Even with the new Starter plan at $49, the data limits are very restrictive – just 1 tracked site and 50 keywords per month. That’s barely enough for any real SEO work.
- The jump from Starter to Standard is significant in both price and data. So both entry-level and mid-level budgets face some friction.
To put this into perspective, here is what users report:
It is reasonable to think about how much you actually need the tool. If you rely primarily on SEO and you have a content team who needs a platform to be effective, the cost can be justified. For smaller companies trying SEO for the first time, however, this price point can definitely raise the entry threshold.
On the other hand, this is not something we can point a finger solely at Moz – all well-known competitors share a very similar pricing structure.
Moz Pro Plans & Pricing Structure Breakdown
So let’s compare how much data you can use with Moz in each of their plans for some of the most important metrics in SEO. A Moz Pro subscription grants you access to:
- The Moz Research Tools: Keyword Explorer, Link Explorer and On-Page Grader
- Full functionality including the Moz Campaign Tools
- Moz’s SEO toolbar MozBar Premium
- Moz AI tools (AI Visibility is in Beta and available from the Medium plan up)
- Rank tracking across major search engines
- Personalized walkthrough and 24/7 support
- The Moz Q&A community forum
You can see a detailed breakdown of the key limits for each plan in the tables below.
Tracking & Crawling Tools:
| Features | Starter Plan $49 / Mo. | Standard Plan $99 / Mo. | Medium Plan $179 / Mo. | Large Plan $299 / Mo. |
| Tracked Sites¹ | 1 | 3 | 10 | 25 |
| Keywords Tracked / Month² | 50 | 300 | 1,500 | 3,000 |
| Mobile Rankings | Yes | Yes | Yes | Yes |
| Pages Crawled / Month³ | 20,000 | 400,000 | 2,000,000 | 5,000,000 |
Research Tools:
| Features | Starter Plan $49 / Mo. | Standard Plan $99 / Mo. | Medium Plan $179 / Mo. | Large Plan $299 / Mo. |
| Keyword Research | Yes | Yes | Yes | Yes |
| Backlink Analysis | Yes | Yes | Yes | Yes |
| Site Audits | Yes | Yes | Yes | Yes |
| MozBar Premium | Yes | Yes | Yes | Yes |
| AI Visibility (Beta)⁴ | No | No | Yes | Yes |
Reporting Tools:
And specifically for the agencies out there, the data limits for their Reporting tools:
| Features | Starter Plan $49 / Mo. | Standard Plan $99 / Mo. | Medium Plan $179 / Mo. | Large Plan $299 / Mo. |
| Scheduled Reports⁵ | – | Unlimited | Unlimited | Unlimited |
| Branded Reports⁶ | Unlimited | Unlimited | Unlimited | |
| Report Templates⁷ | Unlimited | Unlimited | Unlimited |
Access:
| Features | Starter Plan $49 / Mo. | Standard Plan $99 / Mo. | Medium Plan $179 / Mo. | Large Plan $299 / Mo. |
| User Seats⁸ | 1 | 1 | 2 | 3 |
| 24/7 Support | Yes | Yes | Yes | Yes |
| Onboarding Session⁹ | Yes | Yes | Yes | Yes |
As seen on the Moz Pro website as of early 2026
¹ – Each tracked site allows you to monitor a primary website including weekly rank tracking and site audits.
² – Keywords tracked include desktop and mobile rank tracking across major search engines. Verify current per-plan query limits at Moz.com.
³ – Monthly automated crawling of pages across your tracked sites. Check Moz.com for current on-demand crawl limits.
⁴ – AI Visibility is a Beta feature included from the Medium plan upwards as part of Moz’s broader AI tools rollout.
⁵ – Allows you to schedule and send PDF reports. Settings allow you to choose the frequency – weekly or monthly.
⁶ – Allows you to replace Moz’s logo in your reports with your own brand.
⁷ – Grants you access to pre-defined Moz report templates that can save you time.
⁸ – Additional User Seats can be purchased on top of your subscription price.
⁹ – Included is a free onboarding session with one of Moz’s own experts.
Moz Pro Free Trial
Like many software companies, Moz Pro also comes with a free trial. To access their 7-day free trial, you will need to enter your credit card upon signup.
Here is what you need to know about the free trial itself:
- During your trial, you will not be charged.
- You can cancel at any time through your account settings.
- Cancel at least 24 hours before your renewal date to avoid being charged.
Besides the setup-related information, the trial itself includes:
- Full access to Moz Pro for 7 days
- Onboarding with a Moz specialist
- 24/7 help & support
- Access to Moz’s private Q&A forum
Moz Pro Cancellation Policies
Moz Pro allows you to cancel at any time via your account settings. To complete the cancellation process, you will also need to submit a required survey.
If you decide to cancel during your free trial, you will not be charged and will keep your access to the analytics tool until your trial period runs out. Make sure to cancel at least 24 hours before renewal to avoid any charge.
Once you cancel your trial, your data remains in your account; however, your data does not get updated – essentially, no new data about your website gets crawled and fetched.
Besides that, you are able to re-subscribe at any point with the same account. And once you activate your subscription, your data will immediately start updating again.
Key Drawbacks of Moz Pro Pricing
1. High entry price for real usage
Moz now has a Starter plan at $49/month, which does lower the initial barrier. However, you only get 1 tracked site and 50 keywords at that level. For anything beyond a basic single-site setup, the Standard plan at $99/month is quickly where you land – which is still a notable commitment for smaller businesses.
2. Too few keywords on the Standard Plan
The Standard plan gives you 300 keywords tracked per month. That sounds reasonable, but any active content team will fill that up quickly. Every time an SEO digs into a topic, it branches into sub-topics, variations, and long-tail terms – 300 runs out fast.
The Medium plan at $179/month gives 1,500 keywords – a much more workable number. But that’s a significant jump from $99.
3. Data limits can feel artificially low
Personally, I see some limits – like keyword lists – as artificial constraints. The underlying data already lives in Moz’s databases. Yet you are forced to get creative with your workflows or export data just to manage your keyword ideas outside the tool.
I hold this opinion across all of Moz’s pricing plans. For $299 a month, you should have the freedom to manage your keyword ideas directly in the tool.
4. Rank Tracker structure can be confusing
You get automatic rank tracking on a regular cycle, plus separate on-demand update credits. This dual-credit setup complicates the experience for the end user. A simpler model – like an option to increase your update frequency directly – would serve most users better.
5. Too few Link Tracking Lists
Building upon the two previous points, Link Tracking Lists are undervalued in the pricing structure. Many beginners have no idea where to start with link building, so limiting the goal-setting and monitoring aspect of the tool is counterproductive – that’s the only guidance some customers get.
And I also have to challenge the broader habit among SEO professionals. Yes, we are used to working in spreadsheets – but why? In 2026, there are better alternatives. Visual insights, everything in one place. Yet the impulse to export and work outside the tool persists.
My verdict on the Moz Pro Plans
If you are just starting out or have limited resources, the Standard Plan at $99 per month is a realistic entry point. The Starter at $49 exists, but the data limits make it too restricted for most genuine work. If you need proper research capacity, the Medium Plan at $179 per month is where things open up significantly.
Alternatives
Can’t afford that but still need an SEO analytics tool? Check out this Moz Pro Alternative here.
In fact, it is important to mention that while both tools have unique aspects, they are also similar in that they don’t only provide you with raw data – but also specifically guide you in improving your SEO and therefore generating more customers.
Moz Local Pricing & Plans
Firstly, it is important to differentiate that compared to Moz Pro, Moz Local is syndication software. This means that besides providing you with insights, it also allows you to directly work on your Local SEO.
Moz Local is a distribution and management local presence tool for the US, Canada, and UK markets. Plans are available on both monthly and annual billing, with annual plans offering a discount of around 17%.
With that explained, let’s look at a breakdown of each pricing plan for Moz Local.
There are 3 Moz Local plans (plus Enterprise for 50+ locations):
- Lite: $20/month or $199/year
- Preferred: $30/month or $299/year
- Elite: $40/month or $399/year
What’s included in MOZ LOCAL pricing tiers
| Lite $199 / Ann. | Preferred $299 / Ann. | Elite $399 / Ann. | |
| Included in the Service | Listing distribution across key directories in the US, UK and Canada. Includes review monitoring, Data Health analytics, and Google Q&A management. | Everything in Lite, plus review responding, sentiment analysis, social posting, content libraries, and competitor analysis. | Everything in Preferred, plus detailed reporting and Listings AI included at no extra cost. |
| All pricing quotes are for each unique location you manage. | |||
As seen on the Moz Local website as of early 2026
Now let’s take a look at which specific features you get with each Moz Local pricing plan.
| Lite $199 / Ann. | Preferred $299 / Ann. | Elite $399 / Ann. | |
| Listing Distribution¹ | Yes | Yes | Yes |
| Review Monitoring | Yes | Yes | Yes |
| Data Health Analytics² | Yes | Yes | Yes |
| Google Q&A Management | Yes | Yes | Yes |
| Review Responding³ | Yes | Yes | |
| Sentiment Analysis | Yes | Yes | |
| Social Posting Tools⁴ | Yes | Yes | |
| Competitor Analysis | Yes | Yes | |
| Detailed Reporting | Yes | ||
| Listings AI (included) | Yes |
As seen on the Moz Local website as of early 2026
¹ – Your location data is distributed across key directories including Google, Google Maps, Facebook, Waze, Apple Maps, Bing, and more.
² – Tracks the health and accuracy of your listing data across platforms to flag inconsistencies.
³ – Reply directly to customer reviews through the Moz Local dashboard.
⁴ – Post company news and updates and engage with customers directly through the tool.
MOZ LOCAL pricing Pros & Cons
Pros: The service and benefits you get from Moz Local are genuinely strong at this price point. It saves both time and money by handling listing distribution and monitoring automatically. It is also worth noting that the Lite plan now includes review monitoring as standard – something that used to require the top-tier plan. That is a meaningful improvement for entry-level customers.
Cons: Unless you are actively using the management and reporting features, I’ve heard the product has a high churn rate. Many businesses subscribe mainly for the first year to get the submission benefits – which then persist without renewal. That is probably not an issue for you directly, but it is worth keeping in mind when evaluating long-term value.
Our verdict on Moz Local
If you have a local business situated in the UK, US or Canada, we strongly recommend Moz Local. The service offers a solid boost across your channels which can also lead to higher search rankings – based on both wider search presence and the review signals you generate from it.
Our personal advice is to opt for the Preferred Plan at $299 per year. It includes review responding and social posting – two features that matter if you want to actively manage your reputation. The Lite plan at $199 per year is a good starting point if your main goal is listing distribution and monitoring only.
Compared to similar tools and services, Moz Local stands out with its accessible pricing. For an SMB on a limited budget, Moz Local remains an effective and practical local SEO solution.
Final Words on Moz’s Plans
Moz is a solid tool. The engineering behind it is strong – which is what produces their top-of-class data. There is no doubt about getting value out of the tool.
When it comes to their plans and pricing, however, my opinion is that they could be adjusted and are not optimal. Some data limits still feel artificially constrained rather than technically necessary – and the gap between the Starter and Standard plans is a friction point worth addressing.
But as someone working for an SEO tool competitor to Moz, I have had a chance to see first-hand what company resources get spent on crawling the internet. That context makes me more sympathetic to some of the pricing decisions – even if I don’t always agree with them.
Moz Pricing: Frequently Asked Questions
Does the Moz Pro free trial require a credit card?
Yes, a credit card is needed to start the 7-day trial. You won’t be charged during that period. Cancel at least 24 hours before your renewal date to avoid the first payment. Full details are in Moz’s free trial help guide.
How much do you save with annual Moz Pro pricing?
Annual plans are roughly 20% cheaper than paying month to month. On the Standard plan, that is $238 saved per year. It makes sense if you know you will use the tool consistently – but you do commit for 12 months upfront.
How many user seats does each Moz Pro plan include?
Starter and Standard each come with 1 seat. Medium includes 2, and Large includes 3. Extra seats can be purchased on top of any plan if your team needs more access.
Is Moz Local pricing charged per location?
Yes, all three Moz Local plans are priced per location. Lite costs $199/year, Preferred $299/year, and Elite $399/year – each for a single location. If you manage multiple locations, each one is billed separately.
How do you cancel Moz Pro or Moz Local?
Both can be cancelled through your account settings at any time. For Moz Pro, cancel at least 24 hours before renewal. For Moz Local, the cutoff is 72 hours before billing. See Moz’s cancellation help page for step-by-step instructions.
How does Moz Local compare to Yext in price?
Moz Local starts at $199/year per location, which is generally more affordable than Yext for small businesses. It covers key directories in the US, UK, and Canada at a practical price point. If the cost still feels high, it is worth reviewing other Moz alternatives that may better fit your budget.
