Google’s search leak: 200 words summary

Rand Fishkin discussing Google search leak 27th may 2024

I read up on Googles May 27th 2024 leak.

Below I list my summary of what it means for your SEO work.

Things I list here are leaked realities:


  • If content is short, Google checks if it is original (short is OK if original)
  • Page titles should match keywords. Google checks this match (Morningscore checks for this)
  • Outlinking (linking to other websites from your article) is apparently not important for SEO – I would still do it though.
  • Authors on articles are being captured by Google (add yourself as author on your websites articles)
  • Date of an article is important (Google wants fresh content)
  • Google is scoring how much a website focuses on one core topic and also scores how far the site goes away from that topic
  • Mentioning keywords at top of content is important

Link building:

  • If a backlink is with a big fat font, it probably carries more weight (Google at least checks for it)
  • Backlinks that carry traffic are what really boosts your domain authority and your keyword rankings.
  • Mentions of a brand is also a ranking signal. Something Google has even said since 2019, but now there is proof.
  • Google checks the homepage of backlinks to see if they trust it
  • Domain age is a ranking factor. Older domains do better


We still don’t know the impact of these things. But now we do now Google checks for them.

Official leak article:

Sparktoro leak commentary:


Update May 31st 2024:
New Sparktoro overview of changes in more detail than this post covers:

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