Customer Stories

Morningscore as a part of a routine

  • +450% visitors on website
  • +100 keyword in Googles top 20
  • +500% rise in Morningscore
Mikael from business-buddy

Mikael Lykkegaard Have

Owner of the company

BusinessBuddy ApS

Business Consulting | 1-10 employees

SEO Intermediate
BusinessBuddy ApS

Morningscore as a part of the morning routine at the BusinessBuddy office

When the founder of the Danish company BusinessBuddy ApS, Mikkel Lykkegaard Have, takes his first sip of morning coffee at the office, a glance at his Morningscore account is a part of the ritual. If you ask him it’s crucial to keep track of your SEO results every day. And act instantly when competitors overtake.

The company BusinessBuddy was founded in October 2019 by Mikael Lykkegaard Have. Today the business is amongst other things a franchise concept with a skilled team of specialists/consultants on the team. BusinessBuddy provides a service, placing one of these specialists/consultants inside companies that want to establish an Advisory Board or an actual Board, guiding them along the way.

Keep an eye on your competitors

Mikeal is taking care of the work with SEO by himself on the company’s domain and spent approximately 1-2 hours per week in the tool. Morningscore is the first thing he checks when coming to the office as pure routine.

“Most days I just briefly check our account to track our SEO statistics. Sometimes I go much more in-depth so that it really makes a difference.”

He is especially fond of the Competitor comparison function that enables him to track how his competitors are ranking on specific keywords, and what content they produce.

“When I look at our competitor’s keywords I can compare their rank to ours. Then I know which parameters to move on if I want to maintain a higher ranking”.

Mikael also uses the Morningscore Health function daily because it enables him to discover where to optimize and how to do it. An impressive Health score of 97 witnesses that Mikael works thoroughly on creating the best conditions for the company’s site.

Skaermbillede 2022 06 01 kl. 10.12.32 - Morningscore SEO tool

Within the last 6 months, BusinessBuddy has gotten thousands of new visitors to its website. According to Mikael, this is a product of working consistently with SEO daily and tracking your data thoroughly. Also, you need to use the SEO tool correctly.

“If you’re not planning on making use of all of the great features in the tool, you might as well not,” he claims.

“I would recommend Morningscore to companies of all sizes”

Mikael stresses the importance of SEO when you want to scale your business. Most scale-ups have no interest in spending hundreds of dollars on Google ads. He’s convinced that every company – no matter the size or business – would benefit from working with SEO in Morningscore.

“I often recommend Morningscore to my clients because I know it will benefit them to use the tool as well. That’s why I have chosen a suite that enables me to track on more than one domain. Them my clients can experience the tool for themselves.”


BusinessBuddy ApS

5 out of 5 stars

“Morningscore provides a simple overview of competitors, and most importantly, makes working with SEO fun! The "Mission" tool is a favorite, but the "Health" section is also a useful feature that easily explains what adjustments and corrections need to be made on my website.”

Bjorn Marius Narjord, an Independent SEO Consultant from Intent SEO

Bjørn Marius Narjord

Owner and SEO-specialist, Intent SEO
5 out of 5 stars

“Morningscore is the easiest SEO tool I've ever seen and used – and I've tested so many of them. The charts and data may be comparable to those of competitors, but the fun part comes in when you make use of the many ways to play 'catch me if you can' with a competitor.”

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Rasmus Schübel

Owner & Founder, kreativling
5 out of 5 stars

“A truly usable and effective SEO tool without many disruptive elements. This means that I can actually use the tool for something specific that gives our business value.”

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Heidi Kerstein

Marketing coordinator, Fitness Engros A/S
5 out of 5 stars

“Morningscore gives me that vital view of our rankings on search engines, and I can see up-to-date information on how we're performing against our competitors and whether we're gaining or losing traction. I also find the tool very easy to use. It just works.”

patrick qureshi

Patrick Qureshi

5 out of 5 stars

“I’ve used Morningscore since the beginning of my company. I tried many tools, but my heart fell for Morningscore because it’s so easy to use - and because I work with many small businesses who MUST have the tool for me to help them.”

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Christina Schmeltz

Owner, LS Marketing
5 out of 5 stars

“I use Morningscore because SEO is not my specialty, and I don’t want to spend time on it. I have an internal team who takes care of SEO, but I need to know the outcome of their work. With this tool, I can log in and see our performance from day to day.”

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Esben Østerby

Founder, Iværksætterhistorier
5 out of 5 stars

“I was looking for a tool to help my customers see exactly what we’re working on and what value it gives them. I’ve found that with Morningscore. I recommend the platform to anyone who needs to manage and improve their SEO.”

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Trolle Hansen

Owner, Trolle Reklame
5 out of 5 stars

“Three years ago I chose Morningscore because I was new to SEO and it was the easiest SEO tool to use. I'm still using Morningscore because it is regularly updated and becomes more powerful with every release. It's fun to use. Morningscore is such an integral part of my day. I check it before I check my email.”

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