Morningscore as a part of the morning routine at the BusinessBuddy office
When the founder of the Danish company BusinessBuddy ApS, Mikkel Lykkegaard Have, takes his first sip of morning coffee at the office, a glance at his Morningscore account is a part of the ritual. If you ask him it’s crucial to keep track of your SEO results every day. And act instantly when competitors overtake.
The company BusinessBuddy was founded in October 2019 by Mikael Lykkegaard Have. Today the business is amongst other things a franchise concept with a skilled team of specialists/consultants on the team. BusinessBuddy provides a service, placing one of these specialists/consultants inside companies that want to establish an Advisory Board or an actual Board, guiding them along the way.
Keep an eye on your competitors
Mikeal is taking care of the work with SEO by himself on the company’s domain businessbuddy.dk and spent approximately 1-2 hours per week in the tool. Morningscore is the first thing he checks when coming to the office as pure routine.
“Most days I just briefly check our account to track our SEO statistics. Sometimes I go much more in-depth so that it really makes a difference.”
He is especially fond of the Competitor comparison function that enables him to track how his competitors are ranking on specific keywords, and what content they produce.
“When I look at our competitor’s keywords I can compare their rank to ours. Then I know which parameters to move on if I want to maintain a higher ranking”.
Mikael also uses the Morningscore Health function daily because it enables him to discover where to optimize and how to do it. An impressive Health score of 97 witnesses that Mikael works thoroughly on creating the best conditions for the company’s site.
Within the last 6 months, BusinessBuddy has gotten thousands of new visitors to its website. According to Mikael, this is a product of working consistently with SEO daily and tracking your data thoroughly. Also, you need to use the SEO tool correctly.
“If you’re not planning on making use of all of the great features in the tool, you might as well not,” he claims.
“I would recommend Morningscore to companies of all sizes”
Mikael stresses the importance of SEO when you want to scale your business. Most scale-ups have no interest in spending hundreds of dollars on Google ads. He’s convinced that every company – no matter the size or business – would benefit from working with SEO in Morningscore.
“I often recommend Morningscore to my clients because I know it will benefit them to use the tool as well. That’s why I have chosen a suite that enables me to track on more than one domain. Them my clients can experience the tool for themselves.”