Customer Stories

From 100 to 1.000 monthly organic clicks

  • 1.500% increase in Morningscore
  • 73 keywords in the Google top 1
  • One-woman-army with great SEO success

Charlotte Karlsson

Charlotte Karlsson

KARLSSON Indretning & Design

Interior design consultant

SEO Intermediate

The expensive ad budget

Charlotte Karlsson, owner of KARLSSON Indretning & Design, had a real challenge: ‘I was spending way too much money on adverts, but the customers weren’t coming compared to what I was investing.’ Without a clear SEO strategy and the right tools, things stood still and frustration grew.

First meeting with Morningscore

A former tenant in Charlotte’s office brought Morningscore to her attention and that was the start of her SEO journey. She began by experimenting on her own, supplemented by coaching from Christian, one of Morningscore’s experts. ‘I took good notes from our sessions and put many hours into it. It was only when I really gave it a serious effort that the results started to roll in,’ says Charlotte.

One discipline that quickly caught her interest was link building: ‘I actually find it really exciting to work with! It really paid off.’

More customers – without ads

After implementing Morningscore, Charlotte’s business was transformed. ‘Today, I get the customers I need, and I haven’t spent a cent on ads for many years,’ she explains.

A key part of her success was keyword research that helped her focus on the words that customers were actually searching for. ‘It’s so easy to become blind to your own business. Morningscore helped me find the right keywords and build pages that hit the mark,’ Charlotte elaborates.

An inspiring solo performance

Charlotte is a one-woman-army who single-handedly transformed her SEO strategy from nothing to everything. Her willpower and self-discipline have made her a shining example of what you can achieve when you put your mind to SEO and work with focus. Today, the demand for Charlotte’s services is so high that she has to turn down work – a luxury many companies can only dream of. At Morningscore, we are deeply impressed with what Charlotte has achieved: She shows that dedication and the right tools can create organic growth and lasting success.

‘I spend zero money on adverts and have a healthy business where customers come to me. In fact, I sometimes have to say no to jobs,’ she says with a smile.

And it doesn’t stop there: ‘When I ask new customers how they found me, the vast majority answer that they searched on Google. It’s a great feeling!’

A warm recommendation

Charlotte concludes with a clear message: ‘A huge praise to the entire Morningscore team. I am very satisfied and will continue to use it.’

 

Ready to take your SEO to the next level? Try Morningscore and see how it can drive results for your business.

KARLSSON Indretning & Design

KARLSSON Indretning & Design, led by Charlotte Karlsson, offers customised interior design solutions. As a professional interior designer and interior design consultant, Charlotte creates beautiful and functional spaces for both visual styling and everyday use. She helps with everything from styling spaces for real estate photography and viewings to in-depth interior design advice that fulfils customers’ needs and wishes.