How a B2B Finance SaaS Increased Traffic by 500% Without an SEO Team

THE CHALLENGE: SEO? No thanks, we’re busy!

At Fenerum, which provides subscription management and automated billing for SaaS companies, SEO had never really been on the agenda. With many hats on and a busy schedule, SEO was pushed into the background – until they could no longer ignore the need for increased digital visibility. The big question, however, was: How do you do SEO without drowning in technical details and time-consuming strategies?

«We’ve always seen SEO as a time waster with no guarantee of return… until we could no longer ignore the need for increased digital visibility.» — Jacob Boutrup, Design Lead at Fenerum

The solution came from an unexpected source: LinkedIn. “An accountant we work with posted about how great he thought Morningscore was and it caught our attention,” says Jacob. After a quick trial period with Morningscore, it was clear – this was the solution.

“It was simple to get started and we could quickly pick the low-hanging fruit. Finally, an SEO tool that focuses on results – just what we needed.” — Jacob Boutrup, Design Lead at Fenerum

Step 1: Fixing the Website Health

The Problem: Fenerum had a great site, but Google saw «technical holes». They were losing authority due to simple errors like broken links and missing meta tags. As a busy team, they ignored this for months because audits usually look frustrating.

How They Used Morningscore: Jacob didn’t read a full 50-page audit. He opened the SEO Health Checker and sorted errors by severity.

• He focused only on the «Low-Hanging Fruit» — errors that take 5 minutes to fix but give a big boost.
• He used the «How to fix» guides built into the tool to patch them instantly.

What It Gave Them:
✅ Instant Trust: Their SEO Health Score jumped from ~40 to 80+.
✅ Foundation: They stopped losing rankings due to technical bugs.
✅ Momentum: Seeing green scores fast motivated the team to keep going.

Step 2: From Gut Feeling Topics to Strategic Focus Content

The Problem: Fenerum’s content strategy was chaotic. They relied on intuition, writing random articles that didn’t rank. At the same time, they were burning budget on Google Ads for expensive keywords ($15+ CPC) because they lacked organic visibility.

The Solution: Jacob used a two-step process in Morningscore to replace guesswork with data:

1. Finding the Gaps: Using the Keyword Research Tool, he filtered for High Intent / Low Competition terms. He ignored generic words like «Accounting» and found specific questions CFOs were asking (e.g., «EU VAT compliance software», «Audit-ready financial reporting», «ERP integration for SaaS»).
2. Creating Missions: Instead of a messy spreadsheet, he organized these keywords into «Folders» inside the Rank Tracker. He created specific folders like «Competitor Alternatives» and «Client Success Stories»  (see our full guide on SEO for SaaS startups for more content ideas).

The Impact:
✅ Zero Ad Spend: They started ranking #1 organically for terms they previously paid for.
✅ Prioritized Workflow: SEO turned from a black box into a simple, prioritized To-Do list.
✅ High-Quality Traffic: They stopped writing for casual readers and started writing for buyers.

Step 3: Building Authority (Link Building)

The Problem: In Fintech, trust is everything. Fenerum was competing against established giants with thousands of backlinks. Without high Domain Authority, Google wouldn’t rank them for serious financial topics (YMYL), no matter how good their content was.

The Solution: Instead of blind cold outreach, Fenerum used the Link Building Tool to work smarter:

• Competitor Espionage: They scanned their competitors backlink profiles to see exactly where they got their authority. They identified niche SaaS directories and financial blogs linking to rivals and reached out to get featured there too.
• Defensive Monitoring: Building links is hard, losing them is worse. They set up lost link alerts to be notified instantly if a partner link dropped, allowing them to fix it before rankings tanked.

The Impact:
✅ Higher Authority: As their link profile grew, Google and LLMs began trusting them with competitive keywords.
✅ Faster Indexing: New content started ranking on Page 1 in days, not months.
✅ Credibility: Appearing on authoritative industry sites legitimized Fenerum in the eyes of Enterprise clients.

All the tools Fenerum used are available instantly in your Morningscore dashboard.

• Input your website.
• Let our system scan it (takes ~60 seconds).
• Unlock the full suite: Health, Keywords, Link and AI Automation tools are all included.
• No add-ons. No extra fees. No credit card required for a 14-day trial.

The Results Speak for Themselves

In just 4 months, the skepticism fully vanished.

✅ +500% Organic Traffic: The website went from being a quiet brochure to a traffic engine.
✅ More Demo Requests: The traffic wasn’t just views, it translated into qualified leads and brand awareness.
✅ Zero Technical Drowning: The team achieved this without hiring an expert. The tool acted as their own dedicated SEO team.

«We are already seeing clear results in the form of more visitors, more demo requests, and a significant increase in brand awareness.» — Jacob Boutrup, Design Lead at Fenerum

WHY IT WORKED
Morningscore Executive Summary

Most startups fail at SEO not because they lack data, but because they drown in it. Fenerum showed that success doesn’t require an SEO agency—it requires focus on the few opportunities that actually drive results.

• Removing Frustration 
  Traditional tools give you a 50-page audit with 1,000 warnings. This freezes teams.
  The Fenerum Way: They stopped trying to be perfect. They focused on the «Critical 20%» of errors that drove 80% of the results. Morningscore hid the noise and highlighted the money.
• Gamifying the Growth
  Before, SEO was boring. Morningscore turned tasks into «Missions.»
  The Fenerum Way: Instead of a scary project, SEO became a daily game. Check rank. Fix error. Get green score. This psychological shift kept the team consistent for 4 months straight.
• The «Co-Pilot» Effect
  Jacob didn’t have to become an expert, he just had to follow instructions.
  The Fenerum Way: He stopped asking «What should I do?» and started asking «What does the Co-Pilot suggest?». The tool bridged the gap between technical complexity and business execution.

Are you busy too, but still want to get your SEO right? Morningscore could be your next best decision. Take a 14-day free trial here