The marketing agency Advenue found the perfect match – for both themselves and their clients.

The Search for the Right Match

At Advenue, they had tried several SEO tools before discovering Morningscore, but none of them truly fit into their daily workflow. Other SEO tools turned out to be overly technical, difficult for clients to understand, and simply not the right match. What was missing was a tool that could be used in practice while also providing a clear overview.

„We chose Morningscore as our primary SEO tool because it’s incredibly user-friendly – both for us and our clients. Unlike many other SEO tools, the learning curve isn’t very steep, which makes it easy to get started and easy to pass on to others,“ Peter explains.

SEO with a Sense of Gameplay

One of the more unexpected benefits Advenue found was Morningscore’s approach to gamification. It created a sense of progress and made working with SEO more motivating – even on days when other tasks demanded attention. Peter shares:

„Compared to other tools we’ve tried, Morningscore is far more intuitive. It really stands out as the only tool we’ve come across that actually manages to make SEO work motivating through gamification.“

An Integrated Part of Everyday Work

In their daily workflow, Morningscore is a consistent part of the team’s rhythm. They use it to monitor rankings, detect changes, and prioritize tasks using the Missions feature – the built-in to-do list.
Peter also highlights the “Health” feature and the visual keyword development overview as highly effective tools, both internally and in client communication:

„Both we and our clients particularly appreciate the overview of ranking development. It’s central to our work. Additionally, the ‚Health‘ feature is a big plus. It’s easy to understand and communicate, which makes a real difference in our client dialogue.“

A Complete Solution for Their Needs

For Advenue, Morningscore has proven to cover all their SEO needs – without being overly complicated. They don’t require expensive enterprise solutions like those offered by other SEO tools, which is exactly why Morningscore hits the mark: it’s functional, easy to use, and priced sensibly.

Peter emphasizes that having access to Danish support and expert advice is just another reason why Morningscore has earned a permanent place in their toolbox.

„It’s rare to see SEO and gamification go hand in hand, but here, it actually works […] On top of that, having Danish support is great – and the tool has everything we need without being heavy or overly complex.“

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