Content is king
Your content has to answer real user problems directly and be AI-extractable. If a ChatGPT, Perplexity, or Gemini can pull your solution in a single snippet, you’re doing it right. Authority now means precision + proof of solution.
Everyone can do SEO
Even if you just heard of it yesterday, you can win by solving problems your audience actually searches for and by using tools to automate the repetitive stuff, from technical health to structured data. Consistency beats luck.
Don't go generic
Focus on specific “crisis,” “comparison,” or “feature” queries your audience actually cares about. Solve those, and both humans and AI will find you.