{"id":59228,"date":"2025-04-09T07:12:47","date_gmt":"2025-04-09T07:12:47","guid":{"rendered":"https:\/\/morningscore.io\/?p=59228"},"modified":"2025-06-05T07:14:40","modified_gmt":"2025-06-05T07:14:40","slug":"push-vs-pull-marknadsforing-fallstudie","status":"publish","type":"post","link":"https:\/\/morningscore.io\/sv\/push-vs-pull-marknadsforing-fallstudie\/","title":{"rendered":"Push vs. Pull-marknadsf\u00f6ring: Skillnaden? Vilken \u00e4r b\u00e4st? Vi m\u00e4tte det"},"content":{"rendered":"<p>Push vs <span id=\"highlight-1\" class=\"lsiHighlight\">pull-marknadsf\u00f6ring<\/span> \u00e4r ett hett \u00e4mne. Ibland ett riktigt hett ett! \ud83d\ude21<\/p>\n<p>Marknadsf\u00f6rare \u00e4r inte alltid \u00f6verens om huruvida push- eller pull-kanaler \u00e4r r\u00e4tt v\u00e4g att g\u00e5.<\/p>\n<p><strong>Men vad \u00e4r push- och pull-marknadsf\u00f6ring? Och vad \u00e4r skillnaden?<\/strong><\/p>\n<ol>\n<li>F\u00f6rst ska jag f\u00f6rklara skillnaden enkelt<\/li>\n<li>Sen ska jag visa dig grisbilden med siffror och grafer<\/li>\n<li>Slutligen ska jag ber\u00e4tta vilken kanal du ska anv\u00e4nda baserat p\u00e5 v\u00e5r data<\/li>\n<\/ol>\n<p>Jag tror v\u00e5r data kommer att \u00f6verraska dig!<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-37042 size-large\" src=\"data:image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAQAAAC1HAwCAAAAC0lEQVR42mNkYAAAAAYAAjCB0C8AAAAASUVORK5CYII=\" alt=\"push vs pull marketing infographic facebook vs google\" width=\"1024\" height=\"576\" data-src=\"https:\/\/morningscore.io\/wp-content\/uploads\/2018\/07\/push-vs-pull-marketing-case-study-1-1024x576.png\"><\/p>\n<h2>Vad \u00e4r skillnaden mellan push- och pull-marknadsf\u00f6ring?<\/h2>\n<p>H\u00e4r \u00e4r en snabb f\u00f6rklaring om push- och pull-marknadsf\u00f6ring innan vi g\u00e5r till statistiken \ud83d\udc4d\ufe0f<\/p>\n<p>Kortfattat:<\/p>\n<ul>\n<li><span id=\"highlight-22\" class=\"lsiHighlight\">Pull-marknadsf\u00f6ring<\/span> inneb\u00e4r att du anv\u00e4nder en <span id=\"highlight-23\" class=\"lsiHighlight\">marknadsf\u00f6ringsstrategi<\/span> som drar <span id=\"highlight-24\" class=\"lsiHighlight\">potentiella kunder<\/span> till dina produkter.\n<ul>\n<li><span id=\"highlight-27\" class=\"lsiHighlight\">S\u00f6kmotorer<\/span> och databaser som Google, Bing, Youtube, etc. faller under \u201cpull-kanaler\u201d<\/li>\n<\/ul>\n<\/li>\n<li><span id=\"highlight-25\" class=\"lsiHighlight\">Push-marknadsf\u00f6ring<\/span> \u00e5 andra sidan inneb\u00e4r att du f\u00f6rs\u00f6ker marknadsf\u00f6ra en specifik produkt till en publik som du tror kommer att tycka den \u00e4r relevant.\n<ul>\n<li><span id=\"highlight-26\" class=\"lsiHighlight\">Sociala medier<\/span> anses vara en \u201cpush-kanal\u201d<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><strong><br>\nVanligtvis anv\u00e4nder f\u00f6retag pull-kanaler:<\/strong><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">N\u00e4r anv\u00e4ndaren vet vad hen letar efter<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">N\u00e4r de beh\u00f6ver mer f\u00f6rhandsresearch (t.ex. en komplex produkt)<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">N\u00e4r man f\u00f6rs\u00f6ker flytta kunderna till n\u00e4sta steg i medvetenhetstratten<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\"><strong>Vanligtvis anv\u00e4nder f\u00f6retag push-kanaler:<\/strong><\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Vid lansering av en nyhet eller ny produkt eller tj\u00e4nst<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">N\u00e4r man verkar p\u00e5 en v\u00e4ldigt nischmarknad<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">N\u00e4r man k\u00f6r en kortsiktig kampanj<\/span><\/li>\n<li>N\u00e4r de l\u00e5gt h\u00e4ngande pull-kanalerna har \u201dtorkat ut\u201d<\/li>\n<li>N\u00e4r man g\u00f6r varum\u00e4rkeskampanjer<\/li>\n<\/ul>\n<p>Nu ska vi titta p\u00e5 siffrorna \ud83d\udcc8<\/p>\n<h2>Fallstudien om push- och pull-marknadsf\u00f6ring<\/h2>\n<p><span style=\"font-weight: 400;\">V\u00e5r studie \u00f6ver olika branscher visar att trafik fr\u00e5n <strong>pull-trafik konverterar 68% h\u00f6gre \u00e4n push-trafik<\/strong> (<\/span><a href=\"https:\/\/morningscore.io\/wp-content\/uploads\/2017\/12\/Conversion-rate-study-per-channel-and-strategy.pdf\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">k\u00e4lla<\/span><\/a><span style=\"font-weight: 400;\">). <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Den siffran g\u00f6r det tydligt varf\u00f6r f\u00f6retag \u00e4r redo att betala ett h\u00f6gre pris f\u00f6r \u201cpull\u201d-trafik.<\/span><\/p>\n<p>\u00a0<\/p>\n<h3>Push vs Pull Trafikf\u00f6rdelning i %<\/h3>\n<p>Den senaste stora amerikanska <a href=\"http:\/\/fortune.com\/2015\/08\/18\/facebook-google\/\" target=\"_blank\" rel=\"noopener\">unders\u00f6kningen<\/a> visar:<br>\nWebbsidor fick mer trafik fr\u00e5n sociala medier (43%) j\u00e4mf\u00f6rt med s\u00f6kmotorer som Google (35%) under 2015.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1868 size-large\" src=\"data:image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAQAAAC1HAwCAAAAC0lEQVR42mNkYAAAAAYAAjCB0C8AAAAASUVORK5CYII=\" alt=\"percentage distribution in push vs pull promotional strategy\" width=\"1024\" height=\"724\" data-src=\"https:\/\/morningscore.io\/wp-content\/uploads\/2018\/07\/percentage-distribution-in-push-vs-pull-promotional-strategy-1024x724.png\"><\/p>\n<p>Det h\u00e4r st\u00e4mmer dock <strong>inte<\/strong> <strong>f\u00f6r de flesta f\u00f6retag<\/strong>. Siffrorna ovan \u00e4r h\u00e4mtade fr\u00e5n 200 000 nyhetswebbplatser online.<\/p>\n<p>Det betyder att trenderna inte n\u00f6dv\u00e4ndigtvis \u00e4r desamma n\u00e4r webbplatser har andra syften \u00e4n att skapa buzz kring nyheter.<\/p>\n<p>D\u00e4rf\u00f6r best\u00e4mde vi oss f\u00f6r att testa samma tv\u00e5 kanaler f\u00f6r danska f\u00f6retag:<\/p>\n<h3>Trafikf\u00f6rdelning F\u00f6r Danska F\u00f6retag<\/h3>\n<p>Vi gjorde en unders\u00f6kning som visar hur trafikf\u00f6rdelningen ser ut bland danska f\u00f6retag 2017:<\/p>\n<ul>\n<li>S\u00f6kmotor (pull): 48,7%<\/li>\n<li>Sociala medier (push): 8,2%<\/li>\n<\/ul>\n<p>S\u00e5 hur ser push- och pull-f\u00f6rdelningen ut i dessa marknadsf\u00f6ringskampanjer? Det framg\u00e5r tydligt av den h\u00e4r grafen att danska f\u00f6retag \u00e4r mycket mer beroende av s\u00f6kmotorer som Google (pull) \u00e4n de \u00e4r av marknadsf\u00f6ring p\u00e5 sociala medier (push).<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-37045 size-large\" src=\"data:image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAQAAAC1HAwCAAAAC0lEQVR42mNkYAAAAAYAAjCB0C8AAAAASUVORK5CYII=\" alt=\"facebook vs google marketing morningscore survey result\" width=\"1024\" height=\"576\" data-src=\"https:\/\/morningscore.io\/wp-content\/uploads\/2018\/07\/push-vs-pull-marketing-case-study-2-1024x576.png\"><\/p>\n<p>K\u00e4lla:<br>\n30 danska (anonyma) f\u00f6retag med en oms\u00e4ttning mellan 1-100 miljoner DKK (15 B2B och 15 B2C)<\/p>\n<h3><\/h3>\n<h3>K\u00f6pklara Google-trafiken \u00f6kar (Pull)<\/h3>\n<p>Du kanske har h\u00f6rt n\u00e5gra kommentarer nyligen om att Google inte kommer att finnas kvar l\u00e4nge. Men det kan inte vara l\u00e4ngre fr\u00e5n sanningen. Google \u00e4r inte p\u00e5 v\u00e4g ner. Tv\u00e4rtom har den k\u00f6pklara Google-trafiken skjutit i h\u00f6jden med 65% fler s\u00f6kningar p\u00e5 bara tv\u00e5 \u00e5r. (<a href=\"https:\/\/morningscore.io\/wp-content\/uploads\/2017\/12\/Adwords-purchase-ready-traffic-morning-score-survey.pdf\" target=\"_blank\" rel=\"noopener\">k\u00e4lla<\/a>)<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-37054 size-large\" src=\"data:image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAQAAAC1HAwCAAAAC0lEQVR42mNkYAAAAAYAAjCB0C8AAAAASUVORK5CYII=\" alt=\"65 percent pull traffic\" width=\"1024\" height=\"576\" data-src=\"https:\/\/morningscore.io\/wp-content\/uploads\/2018\/07\/push-vs-pull-marketing-case-study-3-2-1024x576.png\"><\/p>\n<h3>Klickpriser f\u00f6r Push- och Pull-kanaler<\/h3>\n<p>L\u00e5t oss s\u00e4ga att du vill betala f\u00f6r ett push- och ett pull-klick. Vad \u00e4r prisskillnaden?<\/p>\n<ul>\n<li>Push-trafik \u00e4r vanligtvis billigare per klick. \u2013 t.ex. \u00e4r <strong>$0.5 per klick<\/strong> inte ovanligt.<\/li>\n<li>Pull-trafik \u00e4r dyrare och s\u00e4rskilt beroende av konkurrensen i branschen (t.ex. advokater). Det dyraste s\u00f6knyckelordet <a href=\"https:\/\/www.naukri.com\/learning\/articles\/most-expensive-keywords-in-google-ads\/\" target=\"_blank\" rel=\"noopener\">kostar mer \u00e4n <strong>$50 per klick<\/strong><\/a><strong>!<\/strong><\/li>\n<\/ul>\n<p>Det h\u00e4r avslutar fallstudien \ud83d\udcca\ud83d\udc4d\ufe0f<\/p>\n<h2><\/h2>\n<h2>Push vs Pull-kanaler \u2013 vilken ska du anv\u00e4nda?<\/h2>\n<p>F\u00f6r att f\u00f6rst\u00e5 om du ska anv\u00e4nda en push-marknadsf\u00f6ringsstrategi eller en pull-marknadsf\u00f6ringsstrategi m\u00e5ste du avg\u00f6ra var dina potentiella kunder befinner sig i din medvetenhetstratt.<\/p>\n<p><span style=\"font-weight: 400;\">Nu kanske <a href=\"https:\/\/www.hotjar.com\/blog\/marketing-funnel\/\" target=\"_blank\" rel=\"noopener\">Medvetenhetstratten<\/a> l\u00e5ter l\u00e4skig, men det \u00e4r ett ganska enkelt koncept att f\u00f6rst\u00e5. Den best\u00e5r av bara 4 steg \u2013 och den dikterar ofta n\u00e4stan varje steg i din marknadsf\u00f6ringstaktik och -strategi.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">De 4 stegen i Medvetenhetstratten \u00e4r:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><strong>Omedveten<\/strong><\/li>\n<li style=\"font-weight: 400;\"><strong>Problemmedveten<\/strong><\/li>\n<li style=\"font-weight: 400;\"><strong>L\u00f6sningsmedveten<\/strong><\/li>\n<li style=\"font-weight: 400;\"><strong>Produktmedveten<\/strong><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-37057 size-large\" src=\"data:image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAQAAAC1HAwCAAAAC0lEQVR42mNkYAAAAAYAAjCB0C8AAAAASUVORK5CYII=\" alt=\"pull &amp; push marketing awareness funnel\" width=\"1024\" height=\"576\" data-src=\"https:\/\/morningscore.io\/wp-content\/uploads\/2018\/07\/push-vs-pull-marketing-case-study-4-1024x576.png\"><span style=\"font-weight: 400;\">De h\u00e4r stegen kommer direkt att best\u00e4mma vad kunderna g\u00f6r och s\u00f6ker efter. Till exempel:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><strong>Omedvetna<\/strong> \u2013 Potentiella kunder som inte \u00e4r medvetna om sina problem s\u00f6ker inte aktivt efter n\u00e5got relaterat till dina produkter.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><strong>Problemmedvetna<\/strong> \u2013 M\u00e4nniskor som p\u00e5 ett eller annat s\u00e4tt (t.ex. genom push-marknadsf\u00f6ring) har blivit medvetna om att de har ett problem b\u00f6rjar bli aktiva i sitt s\u00f6kande. Till exempel f\u00f6rs\u00f6ker de f\u00f6rst\u00e5 sitt problem b\u00e4ttre. De s\u00f6ker dock inte n\u00f6dv\u00e4ndigtvis efter en produkt \u00e4nnu.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><strong>L\u00f6sningsmedvetna<\/strong> \u2013 Dessa kunder g\u00f6r aktivt research f\u00f6r att f\u00f6rst\u00e5 hur de ska l\u00f6sa problemet de st\u00e5r inf\u00f6r. Det h\u00e4r \u00e4r ett utm\u00e4rkt tillf\u00e4lle att attrahera dem genom pull-marknadsf\u00f6ring.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><strong>Produktmedvetna<\/strong> \u2013 I likhet med \u201dL\u00f6sningsmedvetna\u201d har kunderna utforskat tillr\u00e4ckligt och \u00e4r redo att g\u00f6ra ett k\u00f6p. Nu letar de efter den b\u00e4sta l\u00f6sningen utifr\u00e5n sina behov.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Som du ser har push- och pull-marknadsf\u00f6ring b\u00e5de sina styrkor och svagheter. Och det handlar mycket om timing. D\u00e4rf\u00f6r \u00e4r de bundna att fungera mest effektivt n\u00e4r de anv\u00e4nds tillsammans.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-37060 size-large\" src=\"data:image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAQAAAC1HAwCAAAAC0lEQVR42mNkYAAAAAYAAjCB0C8AAAAASUVORK5CYII=\" alt=\"Push vs pull marketing\" width=\"1024\" height=\"576\" data-src=\"https:\/\/morningscore.io\/wp-content\/uploads\/2018\/07\/push-vs-pull-marketing-case-study-5-1024x576.png\"><\/p>\n<h2><\/h2>\n<h2>Varf\u00f6r anv\u00e4nda en kombination av push- och pull-strategier?<\/h2>\n<p>S\u00e5 vad \u00e4r logiken bakom att anv\u00e4nda b\u00e5da strategierna? Tanken \u00e4r att du vill n\u00e5 dina kunder via flera kanaler f\u00f6r att \u00f6ka dina chanser till konvertering. Detta kallas ocks\u00e5 omni-channel marknadsf\u00f6ring.<\/p>\n<p>F\u00f6r att best\u00e4mma hur mycket av varje kanal du ska anv\u00e4nda m\u00e5ste du f\u00f6rst vara tydlig med n\u00e5gra saker:<\/p>\n<p><strong>Produkt:<\/strong><br>\n\u2013 Vad \u00e4r min produkt\/tj\u00e4nst\/erbjudande?<br>\n\u2013 \u00c4r det en helt ny\/revolutionerande produkt jag erbjuder?<\/p>\n<p><strong>Timing\/Varaktighet:<\/strong><br>\n\u2013 \u00c4r det en eng\u00e5ngs- eller tidsk\u00e4nslig kampanj?<br>\n\u2013 \u00c4r det ett mycket begr\u00e4nsat erbjudande?<br>\n\u2013 \u00c4r det en s\u00e4songsrea?<\/p>\n<p><strong>M\u00e5lkunder:<\/strong><br>\n\u2013 Vem \u00e4r min m\u00e5lkund?<br>\n\u2013 Vilka \u00e4r min m\u00e5lgrupps favoritwebbplatser?<br>\n\u2013 Vilka \u00e4r min m\u00e5lgrupps f\u00f6redragna sociala medier?<br>\n\u2013 Vid vilken tidpunkt i livet t\u00e4nker kunderna p\u00e5 att k\u00f6pa min produkt?<br>\n\u2013 Hur l\u00e4r sig kunderna om sina problem som min produkt l\u00f6ser?<\/p>\n<p><strong>Resurser:<\/strong><br>\n\u2013 Hur mycket pengar kan vi spendera p\u00e5 den kampanjen?<br>\n\u2013 Har vi ett team som kan producera det inneh\u00e5ll som beh\u00f6vs?<br>\n\u2013 Har vi en digital marknadsf\u00f6ringsspecialist f\u00f6r att s\u00e4tta upp och kontrollera kampanjerna?<\/p>\n<p><span style=\"font-weight: 400;\">Ibland \u00e4r det n\u00e4stan om\u00f6jligt att ranka h\u00f6gt p\u00e5 Google f\u00f6r L\u00f6sningsmedvetna &amp; Produktmedvetna s\u00f6kningar p\u00e5 grund av den h\u00f6ga konkurrensen. I s\u00e5dana fall kan du v\u00e4lja fler Problemmedvetna s\u00f6kningar d\u00e4r du str\u00e4var efter att \u00f6ka din publik av nyhetsbrevprenumeranter och konvertera dem via e-postmarknadsf\u00f6ring senare.<\/span><\/p>\n<p>Det \u00e4r v\u00e4ldigt viktigt att svara p\u00e5 dessa fr\u00e5gor eftersom du d\u00e5 kommer att se vilken potential din produkt har p\u00e5 varje kanal.<\/p>\n<p><strong>Rekommenderad l\u00e4sning:<\/strong> <a href=\"https:\/\/morningscore.io\/sv\/10-strategier-marknadsforing-utan-pengar\/\">Topp 6 s\u00e4tt att marknadsf\u00f6ra din blogg gratis<\/a><\/p>\n<h2><\/h2>\n<h2>Exempel p\u00e5 push- och pull-marknadsf\u00f6ring?<\/h2>\n<p>Nu ska vi kolla p\u00e5 n\u00e5gra exempel p\u00e5 f\u00f6retag som anv\u00e4nder de h\u00e4r marknadsf\u00f6ringsstrategierna f\u00f6r att n\u00e5 sina kunder. Det \u00e4r viktigt att fatta att budgeten oftast har mest att s\u00e4ga till om n\u00e4r du best\u00e4mmer vilka kanaler du vill anv\u00e4nda i ditt fall\/f\u00f6retag.<\/p>\n<p>Med det sagt, oftast ser du f\u00f6retag som anv\u00e4nder B\u00c5DE inbound och outbound-strategier, och det g\u00e4ller s\u00e4rskilt f\u00f6r st\u00f6rre f\u00f6retag.<\/p>\n<p>F\u00f6r enkelhetens skull, l\u00e5t oss kolla p\u00e5 h\u00e5rdvaru-\/elektronikf\u00f6retaget NZXTs inbound- och outbound-kampanjer.<\/p>\n<h3>NZXT Inbound &amp; Outbound kanaler<\/h3>\n<h4>Push-kanaler:<\/h4>\n<p>I det h\u00e4r exemplet ska vi anv\u00e4nda Facebooks egen funktion, som lades till 2018, som l\u00e5ter oss inspektera ett f\u00f6retags aktuella liveannonser.<\/p>\n<p>F\u00f6r att g\u00f6ra det g\u00e5r vi till panelen \u201dInfo och annonser\u201d p\u00e5 NZXTs Facebook-sida. H\u00e4r \u00e4r vad vi hittar:<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-6246 size-full\" src=\"data:image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAQAAAC1HAwCAAAAC0lEQVR42mNkYAAAAAYAAjCB0C8AAAAASUVORK5CYII=\" alt=\"nzxt examples with sales promotion on facebook companies using outbound strategies\" width=\"1182\" height=\"797\" data-src=\"https:\/\/morningscore.io\/wp-content\/uploads\/2018\/07\/nzxt-1-e1554299568198.png\"><\/p>\n<p>Du kan se att NZXT k\u00f6r annonser i 10 l\u00e4nder fr\u00e5n och med april 2019.<\/p>\n<p>N\u00e4r du har valt ett av l\u00e4nderna kan du se alla deras aktiva annonser. H\u00e4r \u00e4r n\u00e5gra exempel p\u00e5 de erbjudanden de f\u00f6rs\u00f6ker visa:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-6240 size-full\" src=\"data:image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAQAAAC1HAwCAAAAC0lEQVR42mNkYAAAAAYAAjCB0C8AAAAASUVORK5CYII=\" alt=\"nzxt company example using push strategies on social media for their outbound build a pc campaign company example number 2\" width=\"1136\" height=\"860\" data-src=\"https:\/\/morningscore.io\/wp-content\/uploads\/2018\/07\/nzxt-2-e1554299420247.png\"><\/p>\n<p><em>NZXT Push Marketing Exempel 1<\/em><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-6243 size-full\" src=\"data:image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAQAAAC1HAwCAAAAC0lEQVR42mNkYAAAAAYAAjCB0C8AAAAASUVORK5CYII=\" alt=\"nzxt using outbound channels for their push marketing their sales promotion campaign build a pc on social media example of company using marketing number 3\" width=\"1116\" height=\"873\" data-src=\"https:\/\/morningscore.io\/wp-content\/uploads\/2018\/07\/nzxt-3-e1554299478314.png\"><\/p>\n<p><em>NZXT Push Marketing Exempel 2<\/em><\/p>\n<p>De marknadsf\u00f6r \u201dbygg din egen dator\u201d-annonsen h\u00e5rt \u2013 eventuellt med olika typer av m\u00e5lgrupper.<\/p>\n<h4>Pull-kanaler:<\/h4>\n<p>I deras pull-kanaler ser det dock lite annorlunda ut.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-6237 size-full\" src=\"data:image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAQAAAC1HAwCAAAAC0lEQVR42mNkYAAAAAYAAjCB0C8AAAAASUVORK5CYII=\" alt=\"nzxt using pull strategies to reach customers through inbound channels for different sales promotions company example 4\" width=\"1919\" height=\"1079\" data-src=\"https:\/\/morningscore.io\/wp-content\/uploads\/2018\/07\/ms-1.png\"><\/p>\n<p><em>NZXT Pull Marketing Exempel 1<\/em><\/p>\n<p>Du kan se att f\u00f6retaget rankar b\u00e5de f\u00f6r s\u00f6kningar som \u201dbygg din egen dator\u201d men ocks\u00e5 f\u00f6r m\u00e5nga andra d\u00e4r folk i allm\u00e4nhet tar l\u00e4ngre tid p\u00e5 sig att best\u00e4mma sig. Dessutom rankar NZXT ocks\u00e5 f\u00f6r hundratals informationss\u00f6kningar, vilket betyder att de drar in en massa kallare publik som de fokuserar p\u00e5 att konvertera senare.<\/p>\n<h3><strong>NZXT slutsats:<\/strong><\/h3>\n<p>Nu blir en sak v\u00e4ldigt tydlig. Du kan direkt se hur NZXT anv\u00e4nder en blandning av b\u00e5da strategierna f\u00f6r att f\u00e5 till f\u00f6rs\u00e4ljningen. Deras pull-kanaler presterar v\u00e4ldigt bra f\u00f6r s\u00f6kord som anv\u00e4ndarna aktivt s\u00f6ker efter (\u201dbygg din egen dator\u201d). Men eftersom det ofta \u00e4r ett tidsbegr\u00e4nsat beslut, kommer deras outbound-strategi som en kompletterande kanal.<\/p>\n<h3>Vad betyder allt det h\u00e4r f\u00f6r dig?<\/h3>\n<p>Nu n\u00e4r du f\u00f6rst\u00e5r de aktuella trenderna som formar dessa strategier \u00e4r det dags att avsluta med n\u00e5gra punkter att ta med sig. T\u00e4nk p\u00e5 f\u00f6ljande i framtiden:<\/p>\n<ul>\n<li>Mer trafik betyder inte mer f\u00f6rs\u00e4ljning och int\u00e4kter \u2013 men konverteringsgraden f\u00f6r pull-trafik \u00e4r i genomsnitt 68 % h\u00f6gre \u00e4n push-trafik<\/li>\n<li>Det l\u00f6nar sig definitivt att investera i h\u00f6ga k\u00f6porienterade PPC-priser p\u00e5 Google<\/li>\n<li><a href=\"https:\/\/blog.planable.io\/facebook-ads\/\" target=\"_blank\" rel=\"noopener\">Facebook ads<\/a> och liknande kanaler ger inte n\u00f6dv\u00e4ndigtvis k\u00f6pklara bes\u00f6kare direkt.<\/li>\n<li>Push-trafik \u00e4r en n\u00e4stan o\u00e4ndlig m\u00e4ngd vilket g\u00f6r den till ett utm\u00e4rkt komplement till pull-trafik (som i vissa fall kan vara helt slut med mindre \u00e4n 500 dollar per m\u00e5nad).<\/li>\n<\/ul>\n<p>B\u00f6rja p\u00e5 r\u00e4tt fot genom att k\u00e4nna till dina plattformar innan du b\u00f6rjar jobba. M\u00e5nga \u00e4r f\u00f6rinst\u00e4llda p\u00e5 en kanal och k\u00f6r p\u00e5 baserat p\u00e5 vad de tror. Fakta visar dock att det beror 100 % p\u00e5 din bransch och ditt annonseringsm\u00e5l s\u00e5 att endera plattformen passar b\u00e4st f\u00f6r ditt f\u00f6retag.<\/p>\n<noscript><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-37042 size-large\" src=\"https:\/\/morningscore.io\/wp-content\/uploads\/2018\/07\/push-vs-pull-marketing-case-study-1-1024x576.png\" alt=\"push vs pull marketing infographic facebook vs google\" width=\"1024\" height=\"576\" data-src=\"https:\/\/morningscore.io\/wp-content\/uploads\/2018\/07\/push-vs-pull-marketing-case-study-1-1024x576.png\" srcset=\"https:\/\/morningscore.io\/wp-content\/uploads\/2018\/07\/push-vs-pull-marketing-case-study-1-1024x576.png 1024w, https:\/\/morningscore.io\/wp-content\/uploads\/2018\/07\/push-vs-pull-marketing-case-study-1-300x169.png 300w, https:\/\/morningscore.io\/wp-content\/uploads\/2018\/07\/push-vs-pull-marketing-case-study-1.png 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/noscript><noscript><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1868 size-large\" src=\"https:\/\/morningscore.io\/wp-content\/uploads\/2018\/07\/percentage-distribution-in-push-vs-pull-promotional-strategy-1024x724.png\" alt=\"percentage distribution in push vs pull promotional strategy\" width=\"1024\" height=\"724\" data-src=\"https:\/\/morningscore.io\/wp-content\/uploads\/2018\/07\/percentage-distribution-in-push-vs-pull-promotional-strategy-1024x724.png\" srcset=\"https:\/\/morningscore.io\/wp-content\/uploads\/2018\/07\/percentage-distribution-in-push-vs-pull-promotional-strategy-1024x724.png 1024w, https:\/\/morningscore.io\/wp-content\/uploads\/2018\/07\/percentage-distribution-in-push-vs-pull-promotional-strategy-300x212.png 300w, https:\/\/morningscore.io\/wp-content\/uploads\/2018\/07\/percentage-distribution-in-push-vs-pull-promotional-strategy.png 3510w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/noscript><noscript><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-37045 size-large\" src=\"https:\/\/morningscore.io\/wp-content\/uploads\/2018\/07\/push-vs-pull-marketing-case-study-2-1024x576.png\" alt=\"facebook vs google marketing morningscore survey result\" width=\"1024\" height=\"576\" data-src=\"https:\/\/morningscore.io\/wp-content\/uploads\/2018\/07\/push-vs-pull-marketing-case-study-2-1024x576.png\" srcset=\"https:\/\/morningscore.io\/wp-content\/uploads\/2018\/07\/push-vs-pull-marketing-case-study-2-1024x576.png 1024w, https:\/\/morningscore.io\/wp-content\/uploads\/2018\/07\/push-vs-pull-marketing-case-study-2-300x169.png 300w, https:\/\/morningscore.io\/wp-content\/uploads\/2018\/07\/push-vs-pull-marketing-case-study-2.png 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/noscript><noscript><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-37054 size-large\" src=\"https:\/\/morningscore.io\/wp-content\/uploads\/2018\/07\/push-vs-pull-marketing-case-study-3-2-1024x576.png\" alt=\"65 percent pull traffic\" width=\"1024\" height=\"576\" data-src=\"https:\/\/morningscore.io\/wp-content\/uploads\/2018\/07\/push-vs-pull-marketing-case-study-3-2-1024x576.png\" srcset=\"https:\/\/morningscore.io\/wp-content\/uploads\/2018\/07\/push-vs-pull-marketing-case-study-3-2-1024x576.png 1024w, https:\/\/morningscore.io\/wp-content\/uploads\/2018\/07\/push-vs-pull-marketing-case-study-3-2-300x169.png 300w, https:\/\/morningscore.io\/wp-content\/uploads\/2018\/07\/push-vs-pull-marketing-case-study-3-2.png 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/noscript><noscript><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-37057 size-large\" src=\"https:\/\/morningscore.io\/wp-content\/uploads\/2018\/07\/push-vs-pull-marketing-case-study-4-1024x576.png\" alt=\"pull &amp; push marketing awareness funnel\" width=\"1024\" height=\"576\" data-src=\"https:\/\/morningscore.io\/wp-content\/uploads\/2018\/07\/push-vs-pull-marketing-case-study-4-1024x576.png\" srcset=\"https:\/\/morningscore.io\/wp-content\/uploads\/2018\/07\/push-vs-pull-marketing-case-study-4-1024x576.png 1024w, https:\/\/morningscore.io\/wp-content\/uploads\/2018\/07\/push-vs-pull-marketing-case-study-4-300x169.png 300w, https:\/\/morningscore.io\/wp-content\/uploads\/2018\/07\/push-vs-pull-marketing-case-study-4.png 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/noscript><noscript><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-37060 size-large\" src=\"https:\/\/morningscore.io\/wp-content\/uploads\/2018\/07\/push-vs-pull-marketing-case-study-5-1024x576.png\" alt=\"Push vs pull marketing\" width=\"1024\" height=\"576\" data-src=\"https:\/\/morningscore.io\/wp-content\/uploads\/2018\/07\/push-vs-pull-marketing-case-study-5-1024x576.png\" srcset=\"https:\/\/morningscore.io\/wp-content\/uploads\/2018\/07\/push-vs-pull-marketing-case-study-5-1024x576.png 1024w, https:\/\/morningscore.io\/wp-content\/uploads\/2018\/07\/push-vs-pull-marketing-case-study-5-300x169.png 300w, https:\/\/morningscore.io\/wp-content\/uploads\/2018\/07\/push-vs-pull-marketing-case-study-5.png 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/noscript><noscript><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-6246 size-full\" src=\"https:\/\/morningscore.io\/wp-content\/uploads\/2018\/07\/nzxt-1-e1554299568198.png\" alt=\"nzxt examples with sales promotion on facebook companies using outbound strategies\" width=\"1182\" height=\"797\" data-src=\"https:\/\/morningscore.io\/wp-content\/uploads\/2018\/07\/nzxt-1-e1554299568198.png\" srcset=\"https:\/\/morningscore.io\/wp-content\/uploads\/2018\/07\/nzxt-1-e1554299568198.png 1182w, https:\/\/morningscore.io\/wp-content\/uploads\/2018\/07\/nzxt-1-e1554299568198-300x202.png 300w, https:\/\/morningscore.io\/wp-content\/uploads\/2018\/07\/nzxt-1-e1554299568198-1024x690.png 1024w, https:\/\/morningscore.io\/wp-content\/uploads\/2018\/07\/nzxt-1-e1554299568198-768x518.png 768w, https:\/\/morningscore.io\/wp-content\/uploads\/2018\/07\/nzxt-1-e1554299568198-272x182.png 272w\" sizes=\"auto, (max-width: 1182px) 100vw, 1182px\" \/><\/noscript><noscript><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-6240 size-full\" src=\"https:\/\/morningscore.io\/wp-content\/uploads\/2018\/07\/nzxt-2-e1554299420247.png\" alt=\"nzxt company example using push strategies on social media for their outbound build a pc campaign company example number 2\" width=\"1136\" height=\"860\" data-src=\"https:\/\/morningscore.io\/wp-content\/uploads\/2018\/07\/nzxt-2-e1554299420247.png\" srcset=\"https:\/\/morningscore.io\/wp-content\/uploads\/2018\/07\/nzxt-2-e1554299420247.png 1136w, https:\/\/morningscore.io\/wp-content\/uploads\/2018\/07\/nzxt-2-e1554299420247-300x227.png 300w, https:\/\/morningscore.io\/wp-content\/uploads\/2018\/07\/nzxt-2-e1554299420247-1024x775.png 1024w, https:\/\/morningscore.io\/wp-content\/uploads\/2018\/07\/nzxt-2-e1554299420247-768x581.png 768w\" sizes=\"auto, (max-width: 1136px) 100vw, 1136px\" \/><\/noscript><noscript><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-6243 size-full\" src=\"https:\/\/morningscore.io\/wp-content\/uploads\/2018\/07\/nzxt-3-e1554299478314.png\" alt=\"nzxt using outbound channels for their push marketing their sales promotion campaign build a pc on social media example of company using marketing number 3\" width=\"1116\" height=\"873\" data-src=\"https:\/\/morningscore.io\/wp-content\/uploads\/2018\/07\/nzxt-3-e1554299478314.png\" srcset=\"https:\/\/morningscore.io\/wp-content\/uploads\/2018\/07\/nzxt-3-e1554299478314.png 1116w, https:\/\/morningscore.io\/wp-content\/uploads\/2018\/07\/nzxt-3-e1554299478314-300x235.png 300w, https:\/\/morningscore.io\/wp-content\/uploads\/2018\/07\/nzxt-3-e1554299478314-1024x801.png 1024w, https:\/\/morningscore.io\/wp-content\/uploads\/2018\/07\/nzxt-3-e1554299478314-768x601.png 768w\" sizes=\"auto, (max-width: 1116px) 100vw, 1116px\" \/><\/noscript><noscript><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-6237 size-full\" src=\"https:\/\/morningscore.io\/wp-content\/uploads\/2018\/07\/ms-1.png\" alt=\"nzxt using pull strategies to reach customers through inbound channels for different sales promotions company example 4\" width=\"1919\" height=\"1079\" data-src=\"https:\/\/morningscore.io\/wp-content\/uploads\/2018\/07\/ms-1.png\" srcset=\"https:\/\/morningscore.io\/wp-content\/uploads\/2018\/07\/ms-1.png 1919w, https:\/\/morningscore.io\/wp-content\/uploads\/2018\/07\/ms-1-300x169.png 300w, https:\/\/morningscore.io\/wp-content\/uploads\/2018\/07\/ms-1-1024x576.png 1024w\" sizes=\"auto, (max-width: 1919px) 100vw, 1919px\" \/><\/noscript>","protected":false},"excerpt":{"rendered":"<p>Push vs pull-marknadsf\u00f6ring \u00e4r ett hett \u00e4mne. Ibland ett riktigt hett ett! \ud83d\ude21 Marknadsf\u00f6rare \u00e4r inte alltid \u00f6verens om huruvida push- eller pull-kanaler \u00e4r r\u00e4tt v\u00e4g att g\u00e5. Men vad \u00e4r push- och pull-marknadsf\u00f6ring? Och vad \u00e4r skillnaden? F\u00f6rst ska jag f\u00f6rklara skillnaden enkelt Sen ska jag visa dig grisbilden med siffror och grafer Slutligen [&hellip;]<\/p>\n","protected":false},"author":15,"featured_media":59715,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[93],"tags":[],"class_list":["post-59228","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marknadsfoering"],"acf":[],"_links":{"self":[{"href":"https:\/\/morningscore.io\/sv\/wp-json\/wp\/v2\/posts\/59228","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/morningscore.io\/sv\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/morningscore.io\/sv\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/morningscore.io\/sv\/wp-json\/wp\/v2\/users\/15"}],"replies":[{"embeddable":true,"href":"https:\/\/morningscore.io\/sv\/wp-json\/wp\/v2\/comments?post=59228"}],"version-history":[{"count":4,"href":"https:\/\/morningscore.io\/sv\/wp-json\/wp\/v2\/posts\/59228\/revisions"}],"predecessor-version":[{"id":64351,"href":"https:\/\/morningscore.io\/sv\/wp-json\/wp\/v2\/posts\/59228\/revisions\/64351"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/morningscore.io\/sv\/wp-json\/wp\/v2\/media\/59715"}],"wp:attachment":[{"href":"https:\/\/morningscore.io\/sv\/wp-json\/wp\/v2\/media?parent=59228"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/morningscore.io\/sv\/wp-json\/wp\/v2\/categories?post=59228"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/morningscore.io\/sv\/wp-json\/wp\/v2\/tags?post=59228"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}