{"id":59197,"date":"2025-04-08T09:34:51","date_gmt":"2025-04-08T09:34:51","guid":{"rendered":"https:\/\/morningscore.io\/?p=59197"},"modified":"2025-06-05T06:16:53","modified_gmt":"2025-06-05T06:16:53","slug":"roi-google-ads-vs-seo","status":"publish","type":"post","link":"https:\/\/morningscore.io\/sv\/roi-google-ads-vs-seo\/","title":{"rendered":"ROI p\u00e5 Google Ads vs. SEO &#8211; Varf\u00f6r f\u00f6retag betalar mer f\u00f6r l\u00e4gre effektivitet"},"content":{"rendered":"<p>De flesta f\u00f6retag \u00e4r villiga att betala dubbelt s\u00e5 mycket f\u00f6r en lead eller kund om de k\u00e4nner att de kan kontrollera resultatet.<\/p>\n<p>Detta \u00e4r min erfarenhet fr\u00e5n 12 \u00e5r inom Google-marknadsf\u00f6ring.<\/p>\n<p>H\u00e4r \u00e4r ett exempel fr\u00e5n mitt eget f\u00f6retag <a href=\"https:\/\/morningscore.io\/sv\/\">Morningscore<\/a><\/p>\n<ul>\n<li>En ny kund fr\u00e5n SEO kostar oss 100$.<\/li>\n<li>En ny kund fr\u00e5n Google Ads kostar 250$.<\/li>\n<\/ul>\n<p>B\u00e5da \u00e4r h\u00e4lsosamma siffror.<\/p>\n<p>Men de flesta aff\u00e4rsm\u00e4n som tittar p\u00e5 detta blir mer exalterade \u00f6ver att \u00f6ka Google Ads.<\/p>\n<p>Min gissning \u00e4r att det beror p\u00e5 att de k\u00e4nner en k\u00e4nsla av kontroll och precision.<\/p>\n<p>De t\u00e4nker: \u201dJag beh\u00f6ver inte f\u00f6rlita mig p\u00e5 slumpen. Jag kan bara \u00f6ka spenderingen.\u201d<\/p>\n<p>Med SEO \u00e4r du mer utl\u00e4mnad till Google och dess algoritmuppdateringar. Du kan inte prognostisera input\/output lika exakt.<\/p>\n<p>Min slutsats \u00e4r att majoriteten f\u00f6redrar att betala mer f\u00f6r att minska den upplevda risken.<\/p>\n<p>\u00c4ven n\u00e4r jag ber\u00e4ttar f\u00f6r dem att SEO har varit v\u00e5r st\u00f6rsta drivkraft f\u00f6r kunder i 5 \u00e5r i rad och att vi aldrig har haft ett \u201dd\u00e5ligt \u00e5r\u201d, \u00e4ndrar det inte deras \u00e5sikt.<\/p>\n<p>Och jag fattar det. Vi vill alla undvika sunk costs, och vi \u00e4lskar m\u00e4tbara resultat. Generellt sett undviker vi risker.<\/p>\n<p>Men jag uppmanar dig att \u00f6verv\u00e4ga att allokera en del av din budget till en kanal som ofta levererar 2x ROI (Return of investment) j\u00e4mf\u00f6rt med reklam.<\/p>\n<p>Kalkylerad risk \u00e4r v\u00e4gen till h\u00f6g tillv\u00e4xt.<\/p>\n<p>Om du k\u00e4nner f\u00f6r att doppa t\u00e5rna mer i SEO och sk\u00f6rda lite av den d\u00e4r fantastiska ROI:n, ge v\u00e5rt <a href=\"https:\/\/morningscore.io\/sv\/\">SEO-verktyg<\/a> ett gratis test med tillg\u00e5ng till alla verktyg och funktioner i 14 dagar och inget kreditkort \ud83d\ude0e<\/p>\n","protected":false},"excerpt":{"rendered":"<p>De flesta f\u00f6retag \u00e4r villiga att betala dubbelt s\u00e5 mycket f\u00f6r en lead eller kund om de k\u00e4nner att de kan kontrollera resultatet. Detta \u00e4r min erfarenhet fr\u00e5n 12 \u00e5r inom Google-marknadsf\u00f6ring. H\u00e4r \u00e4r ett exempel fr\u00e5n mitt eget f\u00f6retag Morningscore En ny kund fr\u00e5n SEO kostar oss 100$. En ny kund fr\u00e5n Google Ads [&hellip;]<\/p>\n","protected":false},"author":15,"featured_media":59539,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[93,92],"tags":[],"class_list":["post-59197","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marknadsfoering","category-seo-seo"],"acf":[],"_links":{"self":[{"href":"https:\/\/morningscore.io\/sv\/wp-json\/wp\/v2\/posts\/59197","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/morningscore.io\/sv\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/morningscore.io\/sv\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/morningscore.io\/sv\/wp-json\/wp\/v2\/users\/15"}],"replies":[{"embeddable":true,"href":"https:\/\/morningscore.io\/sv\/wp-json\/wp\/v2\/comments?post=59197"}],"version-history":[{"count":5,"href":"https:\/\/morningscore.io\/sv\/wp-json\/wp\/v2\/posts\/59197\/revisions"}],"predecessor-version":[{"id":64327,"href":"https:\/\/morningscore.io\/sv\/wp-json\/wp\/v2\/posts\/59197\/revisions\/64327"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/morningscore.io\/sv\/wp-json\/wp\/v2\/media\/59539"}],"wp:attachment":[{"href":"https:\/\/morningscore.io\/sv\/wp-json\/wp\/v2\/media?parent=59197"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/morningscore.io\/sv\/wp-json\/wp\/v2\/categories?post=59197"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/morningscore.io\/sv\/wp-json\/wp\/v2\/tags?post=59197"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}