The beginner-friendly SEO tool

Morningscore is a new all-in-one SEO tool for beginners. Our simplified tool provides you with a clear workflow and offers explanations and guides.

Morningscore screenshot

SEO tool for beginners

We're serious when we say that Morningscore was explicitly made for beginners. Here's how we've tailored popular SEO features to fit your workflow, even if you're just starting out.

Mentions in the press and other media

Morningscore media coverage

  • Hubspot logo
  • useproof
  • marketing sherpa logo
  • CHRON logo
  • rebrandly
  • printful
  • planable
  • databox

What you can achieve with Morningscore

These were just three of our many features tailored for beginners. Here are some more things you can expect when using the tool.

Fix website issues and rank higher

Morningscore allows you to find all problems with your website according to Google’s guidelines. These can vary from small and simple fixes to more vital issues like your page speed. You can also set up automatic crawls that regularly monitor your website’s performance.

Optimize using well-organized guides

When it comes to your business, each website issue presents a new challenge. Because of that, we’ve added simple yet detailed guides for each issue. In them, you’ll find step-by-step instructions on how you can exactly fix the issue. This way, even new SEO learners can still spend their time effectively.

Easily find low-difficulty keywords

Gone are the days where only backlinks determined the keyword difficulty. Our keyword research tool comes with a new keyword difficulty score representing how hard it is to rank on a keyword and how much potential ROI that keyword brings you.

Check all of your competitors’ keywords

In this day and age, we have to get smart about keyword research. Chances are, your competitors are already targeting something specific. What a better way to quickly boost your SEO profits than outranking them on those particular keywords? By adding a competitor to Morningscore, you're sure to see all of their keywords together with their rankings on those keywords - updated daily.

Track planned links as you build them

A unique feature most other tools don't provide. The link scan tool allows you to manually input backlinks that you've built and get them crawled by us. Instead of waiting for weeks or months for us to naturally discover these backlinks, you can quickly enter them in the tool, and we'll immediately confirm them for you. This feature is invaluable to beginners since it helps remove the guesswork from building backlinks.

Quickly analyze competitor's backlinks

With the tool, you can quickly analyze your competitors' backlinks profile and see what's working for them. In it, you can see their strongest or weakest links and replicate them in order to diversify your link profile and outrank them. This can reveal endless new link opportunities from both websites in your niche and those that are not your direct competitors yet have relevant links.

SEO website checker

Complete SEO analysis and website health check

Morningscore brings you an intuitive, visual SEO website checker.

Analyze the overall health of your website or find problems for specific landing pages. Each problem gives you an estimate of its impact - and potential gains by fixing it.

The tool will assist you in every step of improving your website.

Onpage SEO checker

Is your site following Google’s guidelines? See how well it performs in Google’s eyes with our website health tool.
SEO health score

Fix SEO issues

Find automatic suggestions together for 3 types of issues – basic, technical and content.
SEO health score

Landing pages

Find and fix website issues by category in the general performance tab or see all problems for specific landing pages.
SEO landing page health

Detailed guides

See the exact steps you need to take to fix each issue with our guides under the how to fix action.
Meta describtion
Rank tracker

Accurately track every keyword on Google

Morningscore's rank tracker makes it easy for you to monitor whether your SEO is working.

With it, you can immediately see if your rankings improve or worsen - and make the necessary adjustments.

Even better? You can see exactly how and where your competitors appear on Google.

Rank tracker

Add your important keywords to the rank tracker and monitor their daily change.
Keyword ranking SEO

Manage keywords

Use keyword folders and favorite keywords to group your search terms and have them organized by priority or topic.
Keyword ranking SEO

SEO potential

See how the change in keyword positions affects your organic traffic and your SEO potential.
Keyword ranking SEO

Position history

Monitor your daily ranking history with the position history overview which includes a graph with all historical changes of your ranks.
Keyword ranking best seo tool

SERP checker

See the TOP 100 results of pages ranking for any keyword with the check positions feature.
Keyword ranking best seo tool
Backlink checker

See your total backlinks and build more

With Morningscore, you can see everyone who has ever linked to your website.

You will also immediately know when you've gained or lost a backlink.

Lastly, the tool will show you the backlinks your competitors are already using.


See how your website compares on the global stage – your Linkscore tells you how strong your link profile is compared to your competitors.
backlink checker 1 linkscore green min

Link scanner

The link scanner is a new unique feature where you can add links manually. Enter web addresses for websites where you’ve just built links, and we’ll instantly find and add them. A truly powerful tool for showing results for agencies and link builders.
backlink checker 2 link scanner green min

New links

Never miss a link with the new links overview – we update your link data daily, showing all new places linking to you that we find.
backlink checker 3 new links green min

Lost links

What better way to keep track of SEO than monitoring all the links you lose? With lost links, you can easily find and fix links you’ve lost.
backlink checker 4 lost links green min

Link overview

See exactly which websites link to you and from where. In the link overview, you will also find information like anchor text, date found, website rating, and website value.
backlink checker 5 link overview green min
The simplest way to succeed

Gamification makes it simple

Tina Westergaard got great results with Morningscore's gamified SEO tool after just two years with her website,

  • + 292 new keywords in Top 3 of Google's search results
  • + 792.8 % increase in monthly organic visits from Google
  • + 2,474 % increase in Morningscore aka. the value of SEO
Get a personalized demo

Not sure where to begin?

Book a free 1-on-1 demo session with one of Morningscore's specialists, and let them guide you towards a great start.

  • Free 1-on-1 demo — get answers to all your SEO questions
  • Specialist guidance — learn from an expert to get started
Book a demo

Have any questions?

Yes, you can try the tool by signing up and you will automatically get the 14-day trial period.

The trial gives you the full functionality all accounts have and it's 100 % free.

During that time, we will show you live data for your website.

No, you will not get an invoice once the trial is over.

Yes, the trial is 100 % free in 14 days, and we don't collect your payment information.

Yes, your tracked keywords and links update every day and the health tool updates on demand whenever you start it.

Yes, everyone gets the same features, that is, full functionality regardless if you're on the trial period or the most expensive account.

The only difference ever is in the amount of data you can use. Bigger plans can add more websites, keywords and users. We truly believe in that way of thinking.

Yes, you can track your site for several countries by adding it through the menu at the top-left of the screen.

Yes, from the moment you log in, we start giving you customized suggestions on what to improve for your specific site.

They also come with explanations that show you both why and how things can be fixed.

Additionally, you will get suggested missions which are goals you can strive for.

Let's hear it from the customers

What the users say about us

We like to keep things simple, and so do our customers. Here's what the users have to say about Morningscore.

5 out of 5 stars

“Morningscore gives me that vital view of our rankings on search engines, and I can see up-to-date information on how we're performing against our competitors and whether we're gaining or losing traction. I also find the tool very easy to use. It just works.”

patrick qureshi
Patrick Qureshi
5 out of 5 stars

“The tool is very affordable, but at the same time it's both complete and easy to use. My favorite part is that it's actually more than just a tool - it's rather a comprehensive, complete suite.”

carlos tiscar
Carlos Tiscar
Co-founder, EC Shops
5 out of 5 stars

“A truly usable and effective SEO tool without many disruptive elements. This means that I can actually use the tool for something specific that gives our business value.”

heidi kirstein seo tool review
Heidi Kerstein
Marketing coordinator, Fitness Engros A/S
5 out of 5 stars

“I’ve used Morningscore since the beginning of my company. I tried many tools, but my heart fell for Morningscore because it’s so easy to use - and because I work with many small businesses who MUST have the tool for me to help them.”

christina lund schmeltz
Christina Schmeltz
Owner, LS Marketing
5 out of 5 stars

“I use Morningscore because SEO is not my specialty, and I don’t want to spend time on it. I have an internal team who takes care of SEO, but I need to know the outcome of their work. With this tool, I can log in and see our performance from day to day.”

esben oesterby
Esben Østerby
Founder, Iværksætterhistorier
5 out of 5 stars

“I was looking for a tool to help my customers see exactly what we’re working on and what value it gives them. I’ve found that with Morningscore. I recommend the platform to anyone who needs to manage and improve their SEO.”

Trolle Hansen trolle reklame
Trolle Hansen
Owner, Trolle Reklame
5 out of 5 stars

“Three years ago I chose Morningscore because I was new to SEO and it was the easiest SEO tool to use. I'm still using Morningscore because it is regularly updated and becomes more powerful with every release. It's fun to use. Morningscore is such an integral part of my day. I check it before I check my email.”

sven recommends Morningscore's SEO tool
Sven Radavics
5 out of 5 stars

“If you are looking for a solid SEO tool with an awesome founder and an amazing support team, then look no further. Morningscore is definitely one of the best tools that I have on my arsenal.”

vinson lozano
Vinson Lozano
Agency owner, Konker Digital
5 out of 5 stars

“Morningscore is the easiest SEO tool I've ever seen and used – and I've tested so many of them. The charts and data may be comparable to those of competitors, but the fun part comes in when you make use of the many ways to play 'catch me if you can' with a competitor.”

rasmus schuebel kreativling morningscore review
Rasmus Schübel
Owner & Founder, kreativling