seo software for business leaders and managers


Morningscore is a new all-in-one SEO tool for beginners. Our simplified tool provides you with a clear workflow and offers explanations and guides.

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Not convinced? See Morningscore explained



We're serious when we say that Morningscore was explicitly made for beginners. Here's how we've tailored popular SEO features to fit your workflow, even if you're just starting out.


Morningscore brings you an intuitive, visual SEO website checker.

Analyze the overall health of your website or find problems for specific landing pages. Each problem gives you an estimate of its impact - and potential gains by fixing it.

The tool will assist you in every step of improving your website.

1 Is your site following Google's guidelines? See how well it performs in Google's eyes with our Website Health tool.
2 Find automatic suggestions together for 3 types of issues – Basic, Technical, and Optimizations.
3 Find and fix website issues by category in the General Performance tab or see all problems for specific Landing Pages.
4 See the exact steps you need to take to fix each issue with our guides under the "How to fix?" action.


Morningscore's rank tracker makes it easy for you to monitor whether your SEO is working.

With it, you can immediately see if your rankings improve or worsen - and make the necessary adjustments.

Even better? You can see exactly how and where your competitors appear on Google.

1 Add your important keywords to the Rank Tracker and monitor their daily change.
2 Use Keyword Folders and Favorite Keywords to group your search terms and have them organized by priority or topic.
3 See how the change in keyword positions affects your organic traffic and your SEO Potential.

See the TOP 100 results/pages ranking for any keyword with the Check Positions feature.

5 Monitor your daily ranking history with the Position History overview, which includes a graph with all historical changes of your ranks.


With Morningscore, you can see everyone who has ever linked to your website.

You will also immediately know when you've gained or lost a backlink.

Lastly, the tool will show you the backlinks your competitors are already using.

1 See how your website compares on "the global scene" – your Linkscore tells you how strong your link profile is compared to your competitors!
2 The Link Scanner is a new unique feature where you can add links manually. Enter URLs of sites where you've just built links, and we'll instantly find and add them. A truly powerful tool for showing results for agencies and link builders.
3 Never miss a link with the New Links overview – we update your link data daily, showing all new places linking to you that we find.
4 What better way to keep track of SEO than monitoring all the links you lose? With Lost Links, you can easily find and fix links you've lost.
5 See which websites link to you and from where exactly. In the Link Overview, you will also find information like anchor text, date found, URL rating, and domain value.

Morningscore turns SEO into an engaging game

Tina Westergaard runs the food website Here's what she has achieved in just two short years of using Morningscore:

  • +2.474% in Morningscore since starting with the tool
  • +292 new keywords in Top 3 of Google
  • +792,8% increase in monthly page views from Google


These were just three of our many features tailored for beginners. Here are some more things you can expect when using the tool.

  • best website audit tool morningscore seo site auditor crawl and check your website for seo audit reports web crawler online with new seo crawler tool

    Fix Website Issues And Rank Higher

    Morningscore allows you to find all problems with your website according to Google’s guidelines. These can vary from small and simple fixes to more vital issues like your page speed. You can also set up automatic crawls that regularly monitor your website’s performance.

  • analyze seo competitors morningscore seo competitor intelligence

    Optimize Using Well-Organized Guides

    When it comes to your business, each website issue presents a new challenge. Because of that, we’ve added simple yet detailed guides for each issue. In them, you’ll find step-by-step instructions on how you can exactly fix the issue. This way, even new SEO learners can still spend their time effectively.

  • rank tracker morningscore seo keyword checker tool

    Easily Find Low-Difficulty Keywords

    Gone are the days where only backlinks determined the keyword difficulty. Our Keyword Research Tool comes with a new Keyword Difficulty score representing how hard it is to rank on a keyword and how much potential ROI that keyword brings you.

  • comparison-links

    Check All Of Your Competitors’ Keywords

    In this day and age, we have to get smart about keyword research. Chances are, your competitors are already targeting something specific. What a better way to quickly boost your SEO profits than outranking them on those particular keywords? By adding a competitor to Morningscore, you're sure to see all of their keywords together with their rankings on those keywords - updated daily.

  • best seo tool morningscore check google adwords value dollars seo onpage and onsite spider crawler software and url crawler tool

    Track Planned Links As You Build Them

    A unique feature most other tools don't provide. The "Scan Links" tool allows you to manually input backlinks that you've built and get them crawled by us. Instead of waiting for weeks or months for us to naturally discover these backlinks, you can quickly enter them in the tool, and we'll immediately confirm them for you. This feature is invaluable to beginners since it helps remove the guesswork from building backlinks.

  • morningscore seo tool for monitoring seo activity

    Quickly Analyze Competitor's Backlinks

    With the tool, you can quickly analyze your competitors' backlinks profile and see what's working for them. In it, you can see their strongest or weakest links and replicate them in order to diversify your link profile and outrank them. This can reveal endless new link opportunities from both websites in your niche and those that are not your direct competitors yet have relevant links.


No binding period - cancel whenever you want.
No hidden fees - the price is all-inclusive.
Your first two weeks are "on the house."
No automatic billing before you turn it on.

Need more info? Ask away in the chat. 😉

USD 237 /mo
  • 2500 keywords
  • 100 websites
  • 20 users
  • Daily SEO value in USD
  • Daily link analysis
No obligations
Get a free 14-day trial (no credit card information required)
USD 125 /mo
  • 1000 keywords
  • 25 websites
  • 10 users
  • Daily SEO value in USD
  • Daily link analysis
No obligations
Get a free 14-day trial (no credit card information required)
USD 65 /mo
  • 200 keywords
  • 5 websites
  • 2 users
  • Daily SEO value in USD
  • Daily link analysis
No obligations
Get a free 14-day trial (no credit card information required)

Get in touch with us if you want a customized plan - for example with 10.000 keywords200 websites and 30 users - we'll set up that for you as well.

Or call us at +45 7174 7615

Need help getting started? Our specialists are always prepared to help you make sense of SEO. Click here to book a free, personal demo in your preferred language at a time that suits you.

Want us to help you get started?

Book a free 1-on-1 demo session with our SEO specialists, who will guide you towards a great start!


What can I do with the tool? Can I try it first?

Yes, you can try the tool by signing up, and you will automatically get the 14-day trial period.

The trial gives you the full functionality all accounts have, and it's 100% free.

During that time, we will show you live data for your website.

Is the trial really free? Will I get an invoice after?

No, you will not get an invoice once the trial is over.

Yes, the trial is 100% free in 14 days (21 days if you check your email often 😉), and we don't collect your payment information.

How often is my data updated? Is it every day?

Yes, your tracked keywords and links update every day, and the Health Tool updates on demand whenever you start it.

Can I use all features in the trial or smallest accounts?

Yes, everyone gets the same features, that is, full functionality regardless if you're on the trial period or the most expensive account.

The only difference ever is in the amount of data you can use. Bigger plans can add more websites, keywords, and users. We truly believe in that way of thinking.

Can I track my site in different countries?

Yes, you can track your site for several countries by adding it through the menu Add/Remove Websites at the top-left of the screen.

What should I do when I sign up? Will you guide me?

Yes, from the moment you log in, we start giving you customized suggestions on what to improve for your specific site.

They also come with explanations that show you both why and how things can be fixed.

Additionally, you will get Suggested Missions which are goals you can strive for.

Can I find and fix technical issues?

Morningscore's goal is to make SEO accessible to those who aren't necessarily experts in digital marketing - which we achieve by carefully crafted interface providing a great user experience.
The tool is suitable whether you're writing a blog post or simply want to boost the rankings of a web page.

Upon scanning your website, the tool will list all technical issues present on every page. For example, suppose your page links out to a broken link.
Regardless of it is an internal link or an external link, the tool will point out the problem and all pages it can be found on.

The tool scans for all major important issues with more complex checks, such as duplicate content coming soon.

Why is this SEO tool for beginners specifically?

Morningscore is used by both experienced professionals working in agencies and beginners. That's because both advanced professionals and beginners love the quick overview the tool provides.

While some experts still opt-in for more complex tools with advanced features, Morningscore brings all the basic features you need to rank higher in Google Search. Because of that, we believe Morningscore is one of the best SEO tools for beginners out there.

Can I track keywords with this tool?

The rank tracker provides you accurate data of your Google Search Results that aren't influenced by the personalization settings in Google Chrome. Such accurate rankings are something no free SEO tool offers since it is a resource heavy-task. Unlike some free tools, we do not source lower-quality data from platforms like Google Keyword Planner.

Is this a free tool?

Morningscore is a great addition to Google Search Console (prev. Google Webmaster Tools) and Google Analytics free SEO tools. While our platform does not provide a free version, we offer a 14-day free trial. This serves as a proving ground for you to see if our tool is right for you - and if you can use it to improve your rankings in Google's Search Results. Morningscore is also a great addition to tools like Yoast SEO - which, in turn, allows you to make the necessary changes that our platform suggests.

Can I work on my link building with this tool?

We know how critical link building is for modern Search Engine Optimization. Thus, the tool brings you all the important features helping you build more backlinks and improve your rankings in the search results.

Can I research new keywords with this tool?

Morningscore can help you improve your organic search results if you work in content marketing, too. Our Keyword Research tool helps you find new keyword ideas, including long-tail keywords that boost your website traffic. Simply start with a seed search query, and we'll generate a list of related keywords your potential customers are already searching for. You'll also see the Keyword Difficulty and Monthly Search Volume for those keywords in the list.

Get a free 14-day trial

Just enter your website in the field, and you're good to go