{"id":72369,"date":"2025-09-09T11:11:07","date_gmt":"2025-09-09T11:11:07","guid":{"rendered":"https:\/\/morningscore.io\/?p=72369"},"modified":"2026-01-20T20:25:20","modified_gmt":"2026-01-20T20:25:20","slug":"ver-palabras-clave-de-competidores-que-no-tengo","status":"publish","type":"post","link":"https:\/\/morningscore.io\/es\/ver-palabras-clave-de-competidores-que-no-tengo\/","title":{"rendered":"\u00bfC\u00f3mo puedo ver para qu\u00e9 palabras clave se posicionan mis competidores y yo no?"},"content":{"rendered":"<p>Para averiguar qu\u00e9 palabras clave posicionan tus competidores y t\u00fa no, puedes <mark>usar herramientas SEO como Morningscore ($69\/mes), SEMrush ($140\/mes), Ahrefs ($129\/mes) o SE Ranking ($65\/mes)<\/mark>. Estas herramientas te permiten ingresar la URL del sitio web de tu competidor y ver una lista de palabras clave para las que posicionan, incluidas aquellas que quiz\u00e1s no est\u00e9s utilizando.<\/p>\n<h2>Aqu\u00ed tienes un plan paso a paso para ver las palabras clave para las que posicionan tus competidores y t\u00fa no<\/h2>\n<h3>1. Identifica a tus competidores:<\/h3>\n<ul>\n<li>Comienza por identificar a tus principales competidores en tu nicho.<\/li>\n<li>Considera tanto a los competidores directos (que venden productos o servicios similares) como a los competidores indirectos (que se dirigen al mismo p\u00fablico con ofertas diferentes).<\/li>\n<\/ul>\n<h3>2. Utiliza herramientas SEO:<\/h3>\n<ul>\n<li><strong>Morningscore, SEMrush, Ahrefs y SE Ranking:<\/strong> Estas herramientas ofrecen s\u00f3lidas funciones de an\u00e1lisis de la competencia y an\u00e1lisis de palabras clave.<\/li>\n<li>Ingresa la URL del sitio web de tu competidor en la herramienta.<\/li>\n<li>Busca la secci\u00f3n que muestra las palabras clave org\u00e1nicas o las \u00abpalabras clave principales\u00bb.<\/li>\n<li>Esto te mostrar\u00e1 una lista de palabras clave para las que posiciona tu competidor.<\/li>\n<li><strong>An\u00e1lisis de brecha de palabras clave:<\/strong> Todas las herramientas mencionadas te permiten ver para qu\u00e9 palabras clave posicionan tus competidores y t\u00fa no. El m\u00e9todo y las caracter\u00edsticas exactas var\u00edan seg\u00fan la herramienta.<\/li>\n<\/ul>\n<h2>Ejemplo de capturas de pantalla de la <a href=\"https:\/\/morningscore.io\/es\/herramienta-para-analisis-de-competidores\/\">herramienta de an\u00e1lisis de la competencia<\/a> de Morningscore:<\/h2>\n<p>Agregar URL del competidor:<\/p>\n<h2><img decoding=\"async\" src=\"data:image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAQAAAC1HAwCAAAAC0lEQVR42mNkYAAAAAYAAjCB0C8AAAAASUVORK5CYII=\" alt=\"Identifying competitors with Morningscore\" data-src=\"https:\/\/morningscore.io\/wp-content\/uploads\/2024\/02\/Identify-competitors.png\"><\/h2>\n<p>Ahora haz clic en el competidor y ve todas sus palabras clave y c\u00f3mo posicionas t\u00fa en ellas (- significa que no posicionas)<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-66590\" src=\"data:image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAQAAAC1HAwCAAAAC0lEQVR42mNkYAAAAAYAAjCB0C8AAAAASUVORK5CYII=\" alt=\"\" width=\"1805\" height=\"1203\" data-src=\"https:\/\/morningscore.io\/wp-content\/uploads\/2025\/07\/view-competitor-keywords-rank-tool.png\"><\/p>\n<p>Tambi\u00e9n puedes comparar posiciones directamente:<br>\n<img decoding=\"async\" src=\"data:image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAQAAAC1HAwCAAAAC0lEQVR42mNkYAAAAAYAAjCB0C8AAAAASUVORK5CYII=\" alt=\"Comparing Google rankings with competitors\" data-src=\"https:\/\/morningscore.io\/wp-content\/uploads\/2024\/02\/competitor-comparison-tool.png\"><\/p>\n<p>Obt\u00e9n una mejor descripci\u00f3n general de todas las funciones en nuestra <a href=\"https:\/\/morningscore.io\/es\/herramienta-para-analisis-de-competidores\/\">p\u00e1gina de an\u00e1lisis de la competencia<\/a><\/p>\n<p>Tambi\u00e9n puedes configurar una prueba gratuita sin tarjeta de cr\u00e9dito para usar todas estas funciones ahora mismo \ud83e\uddd1\u200d\ud83d\ude80<\/p>\n\n<section class=\"blog-seo-checker-shortcode-widget\">\n    <div class=\"blog-seo-checker-bg\"><\/div>\n    <div class=\"inner-content\">\n        <div class=\"gap\">\n        <\/div>\n        <div class=\"content\">\n            <div class=\"center\">\n                <div class=\"headline\">\n                    Encuentra palabras clave la competencia                <\/div>\n                <div class=\"subheadline\">\n                    14 d\u00edas de acceso gratuito. Sin tarjeta de cr\u00e9dito. Sin integraci\u00f3n requerida.                <\/div>\n                <div class=\"bullet-points\">\n                    <div class=\"bullet\">\n                        <svg fill=\"#3AC9C4\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"1rem\" height=\"1rem\" viewBox=\"0 0 16 16\" style=\"display:inline-block; margin-right: .5rem\">\n                            <path\n                                id=\"Path_11831\"\n                                data-name=\"Path 11831\"\n                                d=\"M425,2034a8,8,0,1,0,8,8A8,8,0,0,0,425,2034Zm-1.5,12.031-2.813-3.344,1.031-1.031,1.781,1.75,5.156-4.5.719.719-5.875,6.406Z\"\n                                transform=\"translate(-417 -2033.999)\" \/>\n                        <\/svg>\n                        Todas las herramientas                    <\/div>\n                    <div class=\"bullet\">\n                        <svg fill=\"#3AC9C4\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"1rem\" height=\"1rem\" viewBox=\"0 0 16 16\" style=\"display:inline-block; margin-right: .5rem\">\n                            <path\n                                id=\"Path_11831\"\n                                data-name=\"Path 11831\"\n                                d=\"M425,2034a8,8,0,1,0,8,8A8,8,0,0,0,425,2034Zm-1.5,12.031-2.813-3.344,1.031-1.031,1.781,1.75,5.156-4.5.719.719-5.875,6.406Z\"\n                                transform=\"translate(-417 -2033.999)\" \/>\n                        <\/svg>\n                        20 palabras clave                    <\/div>\n                    <div class=\"bullet\">\n                        <svg fill=\"#3AC9C4\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"1rem\" height=\"1rem\" viewBox=\"0 0 16 16\" style=\"display:inline-block; margin-right: .5rem\">\n                            <path\n                                id=\"Path_11831\"\n                                data-name=\"Path 11831\"\n                                d=\"M425,2034a8,8,0,1,0,8,8A8,8,0,0,0,425,2034Zm-1.5,12.031-2.813-3.344,1.031-1.031,1.781,1.75,5.156-4.5.719.719-5.875,6.406Z\"\n                                transform=\"translate(-417 -2033.999)\" \/>\n                        <\/svg>\n                        3 sitios web                    <\/div>\n                    <div class=\"bullet\">\n                        <svg fill=\"#3AC9C4\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"1rem\" height=\"1rem\" viewBox=\"0 0 16 16\" style=\"display:inline-block; margin-right: .5rem\">\n                            <path\n                                id=\"Path_11831\"\n                                data-name=\"Path 11831\"\n                                d=\"M425,2034a8,8,0,1,0,8,8A8,8,0,0,0,425,2034Zm-1.5,12.031-2.813-3.344,1.031-1.031,1.781,1.75,5.156-4.5.719.719-5.875,6.406Z\"\n                                transform=\"translate(-417 -2033.999)\" \/>\n                        <\/svg>\n                        2 usuarios                    <\/div>\n                <\/div>\n                <div class=\"signup\">\n                    <div data-react-class-wp=\"BlogSignupForm\" data-react-props=\"{&quot;trans&quot;:{&quot;enter_website&quot;:&quot;A\\u00f1ade tu sitio web&quot;,&quot;check_site&quot;:&quot;Inicio&quot;}}\" ><\/div>                <\/div>\n                <div class=\"info\">\n                    Informaci\u00f3n completa sobre <span>palabras clave<\/span>, <span>competidores<\/span>, <span>problemas<\/span> y <span>enlaces<\/span> en escaneo de 1 minuto.                <\/div>\n            <\/div>\n        <\/div>\n\n    <\/div>\n\n<\/section>\n<noscript><img decoding=\"async\" src=\"https:\/\/morningscore.io\/wp-content\/uploads\/2024\/02\/Identify-competitors.png\" alt=\"Identifying competitors with Morningscore\" data-src=\"https:\/\/morningscore.io\/wp-content\/uploads\/2024\/02\/Identify-competitors.png\"><\/noscript><noscript><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-66590\" src=\"https:\/\/morningscore.io\/wp-content\/uploads\/2025\/07\/view-competitor-keywords-rank-tool.png\" alt=\"\" width=\"1805\" height=\"1203\" data-src=\"https:\/\/morningscore.io\/wp-content\/uploads\/2025\/07\/view-competitor-keywords-rank-tool.png\" srcset=\"https:\/\/morningscore.io\/wp-content\/uploads\/2025\/07\/view-competitor-keywords-rank-tool.png 1805w, https:\/\/morningscore.io\/wp-content\/uploads\/2025\/07\/view-competitor-keywords-rank-tool-300x200.png 300w, https:\/\/morningscore.io\/wp-content\/uploads\/2025\/07\/view-competitor-keywords-rank-tool-1024x682.png 1024w\" sizes=\"auto, (max-width: 1805px) 100vw, 1805px\" \/><\/noscript><noscript><img decoding=\"async\" src=\"https:\/\/morningscore.io\/wp-content\/uploads\/2024\/02\/competitor-comparison-tool.png\" alt=\"Comparing Google rankings with competitors\" data-src=\"https:\/\/morningscore.io\/wp-content\/uploads\/2024\/02\/competitor-comparison-tool.png\"><\/noscript>","protected":false},"excerpt":{"rendered":"<p>Para averiguar qu\u00e9 palabras clave posicionan tus competidores y t\u00fa no, puedes usar herramientas SEO como Morningscore ($69\/mes), SEMrush ($140\/mes), Ahrefs ($129\/mes) o SE Ranking ($65\/mes). Estas herramientas te permiten ingresar la URL del sitio web de tu competidor y ver una lista de palabras clave para las que posicionan, incluidas aquellas que quiz\u00e1s no [&hellip;]<\/p>\n","protected":false},"author":15,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[122],"tags":[],"class_list":["post-72369","post","type-post","status-publish","format-standard","hentry","category-preguntas-frecuentes"],"acf":[],"_links":{"self":[{"href":"https:\/\/morningscore.io\/es\/wp-json\/wp\/v2\/posts\/72369","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/morningscore.io\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/morningscore.io\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/morningscore.io\/es\/wp-json\/wp\/v2\/users\/15"}],"replies":[{"embeddable":true,"href":"https:\/\/morningscore.io\/es\/wp-json\/wp\/v2\/comments?post=72369"}],"version-history":[{"count":4,"href":"https:\/\/morningscore.io\/es\/wp-json\/wp\/v2\/posts\/72369\/revisions"}],"predecessor-version":[{"id":73019,"href":"https:\/\/morningscore.io\/es\/wp-json\/wp\/v2\/posts\/72369\/revisions\/73019"}],"wp:attachment":[{"href":"https:\/\/morningscore.io\/es\/wp-json\/wp\/v2\/media?parent=72369"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/morningscore.io\/es\/wp-json\/wp\/v2\/categories?post=72369"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/morningscore.io\/es\/wp-json\/wp\/v2\/tags?post=72369"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}