{"id":58466,"date":"2025-03-25T09:42:12","date_gmt":"2025-03-25T09:42:12","guid":{"rendered":"https:\/\/morningscore.io\/?p=58466"},"modified":"2026-04-08T12:50:49","modified_gmt":"2026-04-08T12:50:49","slug":"vil-ai-blive-stoerre-end-google-soegning-2020-2028-statistik-og-mine-forudsigelser","status":"publish","type":"post","link":"https:\/\/morningscore.io\/da\/vil-ai-blive-stoerre-end-google-soegning-2020-2028-statistik-og-mine-forudsigelser\/","title":{"rendered":"Kommer AI til at overg\u00e5 Google s\u00f8gning? 2020-2028 statistik og mine forudsigelser"},"content":{"rendered":"<p>Dette er mit bud p\u00e5, hvor onlines\u00f8gning bev\u00e6ger sig hen i fremtiden.<\/p>\n<p>Dette indl\u00e6g er skrevet til virksomheder, der f\u00e5r synlighed (og penge \ud83d\udcb0\ufe0f) fra s\u00f8gning i dag.<\/p>\n<p>Jeg definerer s\u00f8gning som at f\u00e5 information via teknologi = Google-s\u00f8gning + AI er i samme kategori.<\/p>\n\n<h2>Resultater<\/h2>\n<p>Jeg fokuserer p\u00e5 Google vs. AI-v\u00e6rkt\u00f8jer i dette indl\u00e6g. Andre s\u00f8gemaskiner er udeladt i dataene.<\/p>\n<p>Jeg kan godt lide at starte med resultaterne. Hvis du vil grave dybere i, hvordan jeg n\u00e5ede frem til disse tal, er det alt sammen d\u00e6kket til sidst i <a href=\"#lwptoc19\">afsnit 4<\/a>, inklusive link til et regneark.<\/p>\n<p><strong>Hvor stor er markedsandelen for alle AI-v\u00e6rkt\u00f8jer sammenlignet med Google p\u00e5 nuv\u00e6rende tidspunkt?<\/strong><\/p>\n<p>Vi har omtrentlige data fra kilder som <a href=\"https:\/\/www.similarweb.com\/\" target=\"_blank\" rel=\"noopener\">Similarweb<\/a>, <a href=\"https:\/\/www.statista.com\/\" target=\"_blank\" rel=\"noopener\">Statista<\/a>, <a href=\"https:\/\/datos.live\/whitepaper\/consumer-search-behavior-whats-changing-and-whats-not-in-the-age-of-ai\/\" target=\"_blank\" rel=\"noopener\">Datos<\/a> og mange andre.<\/p>\n<p>Jeg har indsamlet dataene, og det resulterer i denne graf:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-51855\" src=\"data:image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAQAAAC1HAwCAAAAC0lEQVR42mNkYAAAAAYAAjCB0C8AAAAASUVORK5CYII=\" alt=\"\" width=\"1024\" height=\"601\" data-src=\"https:\/\/morningscore.io\/wp-content\/uploads\/2024\/07\/ai-search-market-share-compared-to-google-search-daily-billion-searches-1024x601.png\"><\/p>\n<p>I 2024 har alle AI-v\u00e6rkt\u00f8jer omkring 6% andel af s\u00f8gemarkedet. Og faktisk er dette tal faldende fra et h\u00f8jdepunkt i 2023.<\/p>\n<p>Jeg forudser, at AI-brugen vil vokse op til 35% \u00e5rligt fra 2025. Dette er <strong>optimistisk.<\/strong> Det vil f\u00f8re til en 14% andel af s\u00f8gemarkedet i 2028.<\/p>\n<p>S\u00e5 vil Google have en 86% andel af s\u00f8gemarkedet sammenlignet med alle AI-v\u00e6rkt\u00f8jer i 2028<\/p>\n<p><strong>Vil dette betyde, at Google vil miste trafik og indt\u00e6gter?<\/strong><\/p>\n<p>Faktisk nej. De vil forts\u00e6tte med at vokse, selv om de mister markedsandele. Fordi s\u00f8gemarkedet i \u00f8jeblikket vokser med omkring 8% \u00e5rligt.<\/p>\n<p><span data-sheets-root=\"1\">Fra 2022-2028 vil det samlede s\u00f8gemarked (alle AI + Google) <strong>udvide sig med 40,6%<\/strong><\/span><\/p>\n<p>Denne graf viser Google + AI-chats historiske og forudsagte s\u00f8gninger pr. dag:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-51858\" src=\"data:image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAQAAAC1HAwCAAAAC0lEQVR42mNkYAAAAAYAAjCB0C8AAAAASUVORK5CYII=\" alt=\"\" width=\"1024\" height=\"601\" data-src=\"https:\/\/morningscore.io\/wp-content\/uploads\/2024\/07\/ai-market-share-compared-to-google-search-daily-billion-searches-1024x601.png\"><\/p>\n<p>Kan vi direkte sammenligne AI-brug og s\u00f8gninger pr. dag? Nej, ikke direkte. Jeg har konverteret det. Disse tal er grove estimater. Se afsnit 4.<\/p>\n<p>\u00a0<\/p>\n<p><strong>Vil hjemmesider miste s\u00f8getrafik?<\/strong><\/p>\n<p>Hvis vi taler om alle hjemmesider globalt kombineret, tror jeg ikke, de vil. Ikke f\u00f8r 2028.<\/p>\n<p>P\u00e5 individuelt niveau afh\u00e6nger det af, hvilken kategori af s\u00f8gning du i \u00f8jeblikket er i.<\/p>\n<p>Du kan dele s\u00f8gning op i 2 kategorier:<\/p>\n<p><span style=\"color: #3366ff;\"><strong>informationss\u00f8gning: <\/strong><\/span>N\u00e5r du s\u00f8ger for at l\u00e6re. Eksempel: \u201cHvordan sletter jeg celler i Excel?\u201d<span style=\"color: #3366ff;\"><br>\n<\/span><span style=\"color: #339966;\"><strong>Penges\u00f8gning<\/strong>: <\/span>N\u00e5r du s\u00f8ger for at k\u00f8be eller sammenligne produkter og tjenester.<\/p>\n<p><span style=\"color: #339966;\"><a href=\"\/da\/hvad-er-transaktions-soegeord-i-seo\" target=\"_blank\" rel=\"noopener\">L\u00e6r mere i min lille guide<\/a><\/span><span style=\"color: #339966;\"> \ud83d\ude0a<\/span><\/p>\n<p>\u00a0<\/p>\n<p>Min forudsigelse er, at AI-chats hovedsageligt vil spise <span style=\"color: #3366ff;\">informationss\u00f8gnings<\/span>-andelen fra Google (og dermed ogs\u00e5 trafik fra nogle hjemmesider):<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-51852\" src=\"data:image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAQAAAC1HAwCAAAAC0lEQVR42mNkYAAAAAYAAjCB0C8AAAAASUVORK5CYII=\" alt=\"\" width=\"1024\" height=\"601\" data-src=\"https:\/\/morningscore.io\/wp-content\/uploads\/2024\/07\/information-keywords-market-share-ai-vs-google-1024x601.png\"><\/p>\n<p>\u00a0<\/p>\n<p>Og hvis vi ser p\u00e5 <span style=\"color: #339966;\">penges\u00f8gning<\/span>, er dette min forudsigelse:<\/p>\n<p>AI vil tage et meget mindre stykke af kagen, og hjemmesider b\u00f8r forvente fortsat v\u00e6kst:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-51861\" src=\"data:image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAQAAAC1HAwCAAAAC0lEQVR42mNkYAAAAAYAAjCB0C8AAAAASUVORK5CYII=\" alt=\"\" width=\"1024\" height=\"601\" data-src=\"https:\/\/morningscore.io\/wp-content\/uploads\/2024\/07\/money-keywords-market-share-ai-vs-google-1024x601.png\"><\/p>\n<p>\u00a0<\/p>\n<h2><strong>AI spiser ikke markedet \u2013 den udvider det<\/strong><\/h2>\n<p>Ovenst\u00e5ende grafer kan se ud som et scenarie, hvor s\u00f8gning er faldende. Men ovenst\u00e5ende graf viser, at traditionel s\u00f8gning vokser hurtigere, end den mister markedsandele til AI. S\u00e5 i hvert fald n\u00e5r det kommer til penges\u00f8gning, ser jeg ingen nedgang.<\/p>\n<p>N\u00e5r jeg ser p\u00e5 alle dataene, mener jeg, at AI-chats <strong>udvider<\/strong> s\u00f8gemarkedet eller endda skaber et helt nyt marked. Nylige AI-brugsdata fra <a href=\"https:\/\/datos.live\/whitepaper\/consumer-search-behavior-whats-changing-and-whats-not-in-the-age-of-ai\/\" target=\"_blank\" rel=\"noopener\">Davos<\/a> og Rand Fishkins <a href=\"https:\/\/sparktoro.com\/blog\/new-research-so-far-ai-is-not-disrupting-search-or-making-a-dent-in-google\/\" target=\"_blank\" rel=\"noopener\">brillante kommentar<\/a> (august 2024) n\u00e5r til samme konklusion.<\/p>\n<h2><\/h2>\n<h2>Forudsigelse \u00e5r for \u00e5r<\/h2>\n<h3>2024<\/h3>\n<h4>\ud83d\udd2e Forudsigelse:<\/h4>\n<ul>\n<li>Google vil f\u00e5 et sv\u00e6rt f\u00f8rste \u00e5r med AI-s\u00f8gning, da de fors\u00f8ger at indhente (lancering i USA <a href=\"https:\/\/www.theunconventionalrd.com\/ai-overviews-are-now-live-in-google-search\/\" target=\"_blank\" rel=\"noopener\">i maj<\/a>)<\/li>\n<li>Traditionel s\u00f8gning vil forts\u00e6tte med at vokse. Google vil opn\u00e5 <a href=\"https:\/\/abc.xyz\/assets\/19\/e4\/3dc1d4d6439c81206370167db1bd\/2024q2-alphabet-earnings-release.pdf\" target=\"_blank\" rel=\"noopener\">rekordoms\u00e6tning<\/a> p\u00e5 s\u00f8geannoncer.<\/li>\n<\/ul>\n<h4>\ud83d\udcca Trafikandel:<\/h4>\n<ul>\n<li>AI som ChatGPT: 6% af <span style=\"color: #3366ff;\">informationss\u00f8gning<\/span><\/li>\n<li>AI som ChatGPT: 1% af <span style=\"color: #339966;\">penges\u00f8gning<\/span><\/li>\n<li>Samlet s\u00f8gemarkedsv\u00e6kst: 4%<\/li>\n<\/ul>\n<p>\u00a0<\/p>\n<h3>2025<\/h3>\n<h4>\ud83d\udd2e Forudsigelse:<\/h4>\n<ul>\n<li>Brug af AI-apps til telefoner og computere som ChatGPT og Copilot til Windows vil accelerere<\/li>\n<li>Dette vil begynde at spise mere <span style=\"color: #3366ff;\">informations<\/span>\u2013 og <span style=\"color: #339966;\">penge<\/span>s\u00f8gning fra Google<\/li>\n<li>Men prim\u00e6rt vil det <strong>udvide<\/strong> markedet. Google vil stadig vokse<\/li>\n<\/ul>\n<h4>\ud83d\udcca Trafikandel:<\/h4>\n<ul>\n<li>AI som ChatGPT: 7% af <span style=\"color: #3366ff;\">informationss\u00f8gning<\/span><\/li>\n<li>AI som ChatGPT: 3% af <span style=\"color: #339966;\">penges\u00f8gning<\/span><\/li>\n<li>Samlet s\u00f8gemarkedsv\u00e6kst: 3,5%<\/li>\n<\/ul>\n<h3>2026<\/h3>\n<h4>\ud83d\udd2e Forudsigelse:<\/h4>\n<ul>\n<li>AI-apps som ChatGPT\u2019s app og Copilot til Windows vil vokse endnu hurtigere<\/li>\n<li>\u201cPrivat AI\u201d kan integreres dybt p\u00e5 dine computere og telefoner<\/li>\n<li>Google tilbage i top-3 i AI-kapl\u00f8bet og begynder at f\u00e5 en seri\u00f8s bid af AI-s\u00f8gekagen<\/li>\n<\/ul>\n<h4>\ud83d\udcca Trafikandel:<\/h4>\n<ul>\n<li>AI som ChatGPT: 9% af <span style=\"color: #3366ff;\">informationss\u00f8gning<\/span><\/li>\n<li>AI som ChatGPT: 4% af <span style=\"color: #339966;\">penges\u00f8gning<\/span><\/li>\n<li>Samlet s\u00f8gemarkedsv\u00e6kst: 2%<\/li>\n<\/ul>\n<h3>2027<\/h3>\n<h4>\ud83d\udd2e Forudsigelse:<\/h4>\n<ul>\n<li>AI-s\u00f8gning vil v\u00e6re mainstream p\u00e5 dette tidspunkt<\/li>\n<li>20% af tiden s\u00f8ger du via en chatbot, og 80% vil du bare g\u00e5 fra A til B \u2013 is\u00e6r for <span style=\"color: #339966;\">penges\u00f8gning<\/span><\/li>\n<li>Hvilket betyder, at den klassiske A-B \u201cGoogle-s\u00f8gning\u201d med en liste af resultater stadig vil v\u00e6re 80% af s\u00f8gningen<\/li>\n<li>Dette A til B vil v\u00e6re drevet af AI for at give dig yderst relevante muligheder (Google-s\u00f8gning p\u00e5 steroider)<\/li>\n<\/ul>\n<h4>\ud83d\udcca Trafikandel:<\/h4>\n<ul>\n<li>AI som ChatGPT: 11% af <span style=\"color: #3366ff;\">informationss\u00f8gning<\/span><\/li>\n<li>AI som ChatGPT: 5% af <span style=\"color: #339966;\">penges\u00f8gning<\/span><\/li>\n<li>Samlet s\u00f8gemarkedsv\u00e6kst: 1%<\/li>\n<\/ul>\n<h3>2028<\/h3>\n<h4>\ud83d\udd2e Forudsigelse:<\/h4>\n<ul>\n<li>AI er nu bare en del af alle enheder og din s\u00f8gning<\/li>\n<li>Du t\u00e6nker ikke l\u00e6ngere over forskellen mellem at \u201cgoogle\u201d og \u201cchatte\u201d<\/li>\n<li>Hjemmesider vil begynde at miste op til 20% trafik<\/li>\n<li>Men virksomheder vil samtidig f\u00e5 brandsynlighed i s\u00f8geresultater = ingen \u00e6ndring i synlighed<\/li>\n<\/ul>\n<h4>\ud83d\udcca Trafikandel:<\/h4>\n<ul>\n<li>AI som ChatGPT: 13% af <span style=\"color: #3366ff;\">informationss\u00f8gning<\/span><\/li>\n<li>AI som ChatGPT: 6% af <span style=\"color: #339966;\">penges\u00f8gning<\/span><\/li>\n<li>Samlet s\u00f8gemarkedsv\u00e6kst: 1%<\/li>\n<\/ul>\n<p>\u00a0<\/p>\n<h2>Hvad sker der med din hjemmesides trafik i 2028?<\/h2>\n<ul>\n<li>\ud83d\udd3bHvis du er afh\u00e6ngig af <span style=\"color: #3366ff;\">informations<\/span>-guider som \u201chvordan formaterer man tal i Excel\u201d, kan du forvente stigende tab \u00e5r efter \u00e5r<\/li>\n<li>\ud83d\udcb2Hvis du forts\u00e6tter med at udvide dit brand og sigter efter <span style=\"color: #339966;\">penges\u00f8gning<\/span> via <a href=\"\/da\/hvad-er-transaktions-soegeord-i-seo\">penges\u00f8geord<\/a>, vil du trives<\/li>\n<li>\ud83d\udcb2Hvis du producerer <span style=\"color: #3366ff;\">informations<\/span>indhold, der er subjektivt og personligt, er der stor chance for, at AI ikke kan spise dig<\/li>\n<li>\ud83d\udcb2Hvis du producerer fantastiske <span style=\"color: #3366ff;\">personligt vejledende<\/span> videoer p\u00e5 for eksempel YouTube, vil dit brand og s\u00f8getrafik forts\u00e6tte med at vokse<\/li>\n<li>\ud83d\udd3bHvis AI bliver <a href=\"https:\/\/emeritus.org\/in\/learn\/what-is-ai-singularity\/#surely-the-second-coming-is-at-hand\" target=\"_blank\" rel=\"noopener\">superintelligent<\/a> og overtager verden, ja, s\u00e5 betyder vores hjemmesider nok ikke s\u00e5 meget \ud83d\ude05<\/li>\n<\/ul>\n<p>\u00a0<\/p>\n<h2>Hvordan jeg n\u00e5ede frem til disse resultater<\/h2>\n<p>Alle data brugt til denne artikel er tredjepartsestimater fra respekterede kilder.<\/p>\n<p>Prim\u00e6rt Statista, Similarweb og disse artikler:<\/p>\n<ul>\n<li><a href=\"https:\/\/www.thewrap.com\/chatgpt-growth-2024\/\" target=\"_blank\" rel=\"noopener\">https:\/\/www.thewrap.com\/chatgpt-growth-2024\/.<\/a><\/li>\n<li><a href=\"https:\/\/backlinko.com\/chatgpt-stats\" target=\"_blank\" rel=\"noopener\">https:\/\/backlinko.com\/chatgpt-stats<\/a><\/li>\n<li><a href=\"https:\/\/backlinko.com\/bing-users\" target=\"_blank\" rel=\"noopener\">https:\/\/backlinko.com\/bing-users<\/a><\/li>\n<\/ul>\n<p>Du kan ogs\u00e5 se mit <a href=\"https:\/\/docs.google.com\/spreadsheets\/d\/1W4VtG_OUakeCVgDWHi75e_e1MB5K4ubu58vwQAQCp7Y\/edit?usp=sharing\" target=\"_blank\" rel=\"noopener\">regneark med alle data<\/a><\/p>\n<p>\u00a0<\/p>\n<p><strong>\u00c5rlige v\u00e6kstrater: Google-s\u00f8gning<\/strong><br>\nGoogle-s\u00f8gningens v\u00e6kstrater fra 2020-2023 er baseret p\u00e5 historiske data<\/p>\n<p>Vi ser et stabilt fald i s\u00f8gningens v\u00e6kstrate, da det er en moden teknologi.<\/p>\n<p>Fra 2024 og fremefter har jeg tilskrevet v\u00e6ksten at v\u00e6re lav baseret p\u00e5 AI, der stj\u00e6ler markedsandele.<\/p>\n<p>Meget konservativ v\u00e6kst, da jeg vil undg\u00e5 bias mod s\u00f8gning.<\/p>\n<table dir=\"ltr\" border=\"1\" cellspacing=\"0\" cellpadding=\"0\" data-sheets-root=\"1\" data-sheets-baot=\"1\">\n<colgroup>\n<col width=\"100\">\n<col width=\"160\">\n<col width=\"131\"><\/colgroup>\n<tbody>\n<tr>\n<td><strong>Google<\/strong><\/td>\n<td><\/td>\n<td><\/td>\n<\/tr>\n<tr>\n<td>\u00c5r<\/td>\n<td>Milliarder s\u00f8gninger\/dag<\/td>\n<td>Trafikv\u00e6kst<\/td>\n<\/tr>\n<tr>\n<td>2020<\/td>\n<td>6,00<\/td>\n<td><\/td>\n<\/tr>\n<tr>\n<td>2021<\/td>\n<td>6,55<\/td>\n<td>9,1%<\/td>\n<\/tr>\n<tr>\n<td>2022<\/td>\n<td>7,09<\/td>\n<td>8,3%<\/td>\n<\/tr>\n<tr>\n<td>2023<\/td>\n<td>7,64<\/td>\n<td>7,7%<\/td>\n<\/tr>\n<tr>\n<td>2024<\/td>\n<td>7,94<\/td>\n<td>4,0%<\/td>\n<\/tr>\n<tr>\n<td>2025<\/td>\n<td>8,22<\/td>\n<td>3,5%<\/td>\n<\/tr>\n<tr>\n<td>2026<\/td>\n<td>8,38<\/td>\n<td>2,0%<\/td>\n<\/tr>\n<tr>\n<td>2027<\/td>\n<td>8,47<\/td>\n<td>1,0%<\/td>\n<\/tr>\n<tr>\n<td>2028<\/td>\n<td>8,55<\/td>\n<td>1,0%<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h4>Beregning af AI-s\u00f8gninger pr. dag<\/h4>\n<p>Alle AI-s\u00f8gemaskiner tilsammen modtager cirka 2 millioner bes\u00f8g pr. m\u00e5ned vs. Bing 1,3 millioner.<\/p>\n<p>Oven i det st\u00e5r AI-apps p\u00e5 desktop + mobil ogs\u00e5 for yderligere brug.<\/p>\n<p>+20% er en stor overvurdering baseret p\u00e5 data, jeg kunne finde, men jeg vil bruge det tal.<\/p>\n<p><strong>2,4 millioner \u201cbes\u00f8g\u201d i alt<\/strong>, n\u00e5r +20% mobilbrug er medregnet.<\/p>\n<p>Vi ved, at Bings s\u00f8geandel er 3,4% af hele s\u00f8gemaskinemarkedet.<\/p>\n<p>Baseret p\u00e5 ovenst\u00e5ende kan vi simulere, hvor stor brugen af AI er sammenlignet med s\u00f8gemaskiner:<\/p>\n<p>2,4 millioner bes\u00f8g pr. m\u00e5ned \/ 1,3 millioner p\u00e5 Bing = 185% * nuv\u00e6rende 3,4% Bing-markedsandel.<\/p>\n<p><strong>6,3% af Googles s\u00f8gemarked og 6% af det kombinerede marked i 2023<\/strong><\/p>\n<table dir=\"ltr\" border=\"1\" cellspacing=\"0\" cellpadding=\"0\" data-sheets-root=\"1\" data-sheets-baot=\"1\">\n<colgroup>\n<col width=\"100\">\n<col width=\"100\">\n<col width=\"100\">\n<col width=\"100\"><\/colgroup>\n<tbody>\n<tr>\n<td><strong>AI chatbots<\/strong><\/td>\n<td><\/td>\n<td><\/td>\n<td><\/td>\n<\/tr>\n<tr>\n<td>\u00c5r<\/td>\n<td>Milliarder s\u00f8gninger\/dag<\/td>\n<td>Trafikv\u00e6kst<\/td>\n<td>AI-markedsandel<\/td>\n<\/tr>\n<tr>\n<td>2020<\/td>\n<td><\/td>\n<td><\/td>\n<td>0,0%<\/td>\n<\/tr>\n<tr>\n<td>2021<\/td>\n<td><\/td>\n<td><\/td>\n<td>0,0%<\/td>\n<\/tr>\n<tr>\n<td>2022<\/td>\n<td>0,02<\/td>\n<td><\/td>\n<td>0,3%<\/td>\n<\/tr>\n<tr>\n<td>2023<\/td>\n<td>0,49<\/td>\n<td>2343,5%<\/td>\n<td>6,0%<\/td>\n<\/tr>\n<tr>\n<td>2024<\/td>\n<td>0,50<\/td>\n<td>2,0%<\/td>\n<td>5,9%<\/td>\n<\/tr>\n<tr>\n<td>2025<\/td>\n<td>0,67<\/td>\n<td>35,0%<\/td>\n<td>7,6%<\/td>\n<\/tr>\n<tr>\n<td>2026<\/td>\n<td>0,91<\/td>\n<td>35,0%<\/td>\n<td>9,8%<\/td>\n<\/tr>\n<tr>\n<td>2027<\/td>\n<td>1,18<\/td>\n<td>30,0%<\/td>\n<td>12,2%<\/td>\n<\/tr>\n<tr>\n<td>2028<\/td>\n<td>1,42<\/td>\n<td>20,0%<\/td>\n<td>14,2%<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>\u00a0<\/p>\n<p><strong>\u00c5rlige v\u00e6kstrater: AI<\/strong><\/p>\n<p>Du kan se mine estimerede v\u00e6kstrater i tabellen ovenfor (kolonnen Trafikv\u00e6kst).<\/p>\n<p>Faktisk har AI mistet trafik siden h\u00f8jdepunktet i 2023 \u2013 fra 1,8 til 1,3 milliarder bes\u00f8g.<\/p>\n<p>Jeg forventer, at tingene vil tage lidt fart efter sommeren 2024, s\u00e5 \u00e5ret vil ende med lille v\u00e6kst.<\/p>\n<p>(Faktisk forventer jeg ikke det, men jeg vil beregne det bedste scenarie for AI-v\u00e6kst)<\/p>\n<p>Hvilket ogs\u00e5 betyder, at min v\u00e6kstforventning fra 2025 er MEGET optimistisk for AI.<\/p>\n<p>Is\u00e6r i betragtning af at Google begynder at inkorporere AI-resultater i sine s\u00f8geresultater.<\/p>\n<p>Hvis Google med tiden kan indhente ChatGPT\u2019s kvalitet, kan det h\u00e6mme ChatGPT\u2019s v\u00e6kst<\/p>\n<p>Men jeg tvivler p\u00e5, at Google helt kan dr\u00e6be lederen af en ny kategori: AI-s\u00f8gning<\/p>\n<p>Det, jeg finder mere sandsynligt at ske, er, at ChatGPT med tiden vil f\u00e5 10-20% markedsandel<\/p>\n<p>\u00a0<\/p>\n<p><strong>Konklusion<\/strong><br>\nJeg kan ikke se, hvordan Google i de n\u00e6ste 5 \u00e5r vil mindske indt\u00e6gter fra s\u00f8gning.<\/p>\n<p>I den st\u00f8rste hype for AI nogensinde vokser de stadig deres s\u00f8geindt\u00e6gter betydeligt:<br>\n<img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-51886\" src=\"data:image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAQAAAC1HAwCAAAAC0lEQVR42mNkYAAAAAYAAjCB0C8AAAAASUVORK5CYII=\" alt=\"\" width=\"751\" height=\"247\" data-src=\"https:\/\/morningscore.io\/wp-content\/uploads\/2024\/07\/google-ads-growth-revenue.png\"><\/p>\n<p><a href=\"https:\/\/abc.xyz\/assets\/19\/e4\/3dc1d4d6439c81206370167db1bd\/2024q2-alphabet-earnings-release.pdf\" target=\"_blank\" rel=\"noopener\">Kilde: Alphabet Announces Second Quarter 2024 Results (PDF)<\/a><\/p>\n<p>Det er langt mere sandsynligt, at markedet simpelthen udvides<\/p>\n<p>Dette er allerede sket, s\u00e5 vidt jeg kan se:<\/p>\n<p>ChatGPT plus har omkring 3,9 millioner betalende abonnenter i USA alene, og OpenAI\u2019s oms\u00e6tning er $2 milliarder.<\/p>\n<p>Dette fort\u00e6ller dig, at informationss\u00f8gning og automatisering nu er et m\u00e5nedligt abonnement v\u00e6rd, hvis det er godt nok.<\/p>\n<p>ChatGPT vil blive konger af forskning og automatisering.<\/p>\n<p>Google vil forblive konger af den resterende s\u00f8gning.<\/p>\n<p>Tabel:<br>\nGoogles andel af s\u00f8gning efter kategori (forudsigelse):<\/p>\n<table dir=\"ltr\" border=\"1\" cellspacing=\"0\" cellpadding=\"0\" data-sheets-root=\"1\" data-sheets-baot=\"1\">\n<colgroup>\n<col width=\"100\">\n<col width=\"160\">\n<col width=\"131\"><\/colgroup>\n<tbody>\n<tr>\n<td>\u00c5r<\/td>\n<td><span style=\"color: #339966;\">Penges\u00f8gning<\/span><\/td>\n<td><span style=\"color: #3366ff;\">Informationss\u00f8gning<\/span><\/td>\n<\/tr>\n<tr>\n<td>2022<\/td>\n<td>100%<\/td>\n<td>100%<\/td>\n<\/tr>\n<tr>\n<td>2023<\/td>\n<td>99%<\/td>\n<td>95%<\/td>\n<\/tr>\n<tr>\n<td>2024<\/td>\n<td>99%<\/td>\n<td>94%<\/td>\n<\/tr>\n<tr>\n<td>2025<\/td>\n<td>97%<\/td>\n<td>93%<\/td>\n<\/tr>\n<tr>\n<td>2026<\/td>\n<td>96%<\/td>\n<td>91%<\/td>\n<\/tr>\n<tr>\n<td>2027<\/td>\n<td>95%<\/td>\n<td>89%<\/td>\n<\/tr>\n<tr>\n<td>2028<\/td>\n<td>94%<\/td>\n<td>87%<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>\u00a0<\/p>\n<noscript><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-51855\" src=\"https:\/\/morningscore.io\/wp-content\/uploads\/2024\/07\/ai-search-market-share-compared-to-google-search-daily-billion-searches-1024x601.png\" alt=\"\" width=\"1024\" height=\"601\" data-src=\"https:\/\/morningscore.io\/wp-content\/uploads\/2024\/07\/ai-search-market-share-compared-to-google-search-daily-billion-searches-1024x601.png\" srcset=\"https:\/\/morningscore.io\/wp-content\/uploads\/2024\/07\/ai-search-market-share-compared-to-google-search-daily-billion-searches-1024x601.png 1024w, https:\/\/morningscore.io\/wp-content\/uploads\/2024\/07\/ai-search-market-share-compared-to-google-search-daily-billion-searches-300x176.png 300w, https:\/\/morningscore.io\/wp-content\/uploads\/2024\/07\/ai-search-market-share-compared-to-google-search-daily-billion-searches-768x451.png 768w, https:\/\/morningscore.io\/wp-content\/uploads\/2024\/07\/ai-search-market-share-compared-to-google-search-daily-billion-searches.png 1350w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/noscript><noscript><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-51858\" src=\"https:\/\/morningscore.io\/wp-content\/uploads\/2024\/07\/ai-market-share-compared-to-google-search-daily-billion-searches-1024x601.png\" alt=\"\" width=\"1024\" height=\"601\" data-src=\"https:\/\/morningscore.io\/wp-content\/uploads\/2024\/07\/ai-market-share-compared-to-google-search-daily-billion-searches-1024x601.png\" srcset=\"https:\/\/morningscore.io\/wp-content\/uploads\/2024\/07\/ai-market-share-compared-to-google-search-daily-billion-searches-1024x601.png 1024w, https:\/\/morningscore.io\/wp-content\/uploads\/2024\/07\/ai-market-share-compared-to-google-search-daily-billion-searches-300x176.png 300w, https:\/\/morningscore.io\/wp-content\/uploads\/2024\/07\/ai-market-share-compared-to-google-search-daily-billion-searches-768x451.png 768w, https:\/\/morningscore.io\/wp-content\/uploads\/2024\/07\/ai-market-share-compared-to-google-search-daily-billion-searches.png 1350w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/noscript><noscript><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-51852\" src=\"https:\/\/morningscore.io\/wp-content\/uploads\/2024\/07\/information-keywords-market-share-ai-vs-google-1024x601.png\" alt=\"\" width=\"1024\" height=\"601\" data-src=\"https:\/\/morningscore.io\/wp-content\/uploads\/2024\/07\/information-keywords-market-share-ai-vs-google-1024x601.png\" srcset=\"https:\/\/morningscore.io\/wp-content\/uploads\/2024\/07\/information-keywords-market-share-ai-vs-google-1024x601.png 1024w, https:\/\/morningscore.io\/wp-content\/uploads\/2024\/07\/information-keywords-market-share-ai-vs-google-300x176.png 300w, https:\/\/morningscore.io\/wp-content\/uploads\/2024\/07\/information-keywords-market-share-ai-vs-google.png 1352w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/noscript><noscript><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-51861\" src=\"https:\/\/morningscore.io\/wp-content\/uploads\/2024\/07\/money-keywords-market-share-ai-vs-google-1024x601.png\" alt=\"\" width=\"1024\" height=\"601\" data-src=\"https:\/\/morningscore.io\/wp-content\/uploads\/2024\/07\/money-keywords-market-share-ai-vs-google-1024x601.png\" srcset=\"https:\/\/morningscore.io\/wp-content\/uploads\/2024\/07\/money-keywords-market-share-ai-vs-google-1024x601.png 1024w, https:\/\/morningscore.io\/wp-content\/uploads\/2024\/07\/money-keywords-market-share-ai-vs-google-300x176.png 300w, https:\/\/morningscore.io\/wp-content\/uploads\/2024\/07\/money-keywords-market-share-ai-vs-google.png 1350w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/noscript><noscript><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-51886\" src=\"https:\/\/morningscore.io\/wp-content\/uploads\/2024\/07\/google-ads-growth-revenue.png\" alt=\"\" width=\"751\" height=\"247\" data-src=\"https:\/\/morningscore.io\/wp-content\/uploads\/2024\/07\/google-ads-growth-revenue.png\" srcset=\"https:\/\/morningscore.io\/wp-content\/uploads\/2024\/07\/google-ads-growth-revenue.png 751w, 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Dette indl\u00e6g er skrevet til virksomheder, der f\u00e5r synlighed (og penge \ud83d\udcb0\ufe0f) fra s\u00f8gning i dag. Jeg definerer s\u00f8gning som at f\u00e5 information via teknologi = Google-s\u00f8gning + AI er i samme kategori. Resultater Jeg fokuserer p\u00e5 Google vs. AI-v\u00e6rkt\u00f8jer i dette indl\u00e6g. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":51859,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[16],"tags":[],"class_list":["post-58466","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo-da"],"acf":[],"_links":{"self":[{"href":"https:\/\/morningscore.io\/da\/wp-json\/wp\/v2\/posts\/58466","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/morningscore.io\/da\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/morningscore.io\/da\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/morningscore.io\/da\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/morningscore.io\/da\/wp-json\/wp\/v2\/comments?post=58466"}],"version-history":[{"count":6,"href":"https:\/\/morningscore.io\/da\/wp-json\/wp\/v2\/posts\/58466\/revisions"}],"predecessor-version":[{"id":78974,"href":"https:\/\/morningscore.io\/da\/wp-json\/wp\/v2\/posts\/58466\/revisions\/78974"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/morningscore.io\/da\/wp-json\/wp\/v2\/media\/51859"}],"wp:attachment":[{"href":"https:\/\/morningscore.io\/da\/wp-json\/wp\/v2\/media?parent=58466"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/morningscore.io\/da\/wp-json\/wp\/v2\/categories?post=58466"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/morningscore.io\/da\/wp-json\/wp\/v2\/tags?post=58466"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}