Blog

Link data is changing – all questions answered

We are rolling out big changes to our link data from July 2020.

We have decided to switch link data supplier.

Our current supplier has been beaten in tests on amount and precision of links for websites by our new supplier Moz.

What does that mean for you?

  • Link Rank will be replaced by our own Linkscore.
  • All Links will have changes
  • Link Rank Missions will be removed. Linkscore missions will be added.

Link data is changing. Moz api tool
Common questions answered:

When will this change happen?

It will roll out starting July 2020. Exact dates cannot be given, because we need to make sure everything is smooth for everyone. So that means no guarantees.

How come Moz suddenly has better link data?

This did not happen overnight. For many years Moz was behind on link data. A lot changed in the last 2 years. Today, when you compare the big respected players (Ahrefs, Majestic, Moz) on a ton of websites (we tested several thousand globally) Moz has suprisingly better data than for example Ahrefs.

This is measured by a bigger amount of links but also by how fresh and accurate this link data is. Be aware that this is not by a huge margin. And even more importantly: Every website case is different. Sometimes Moz has 2x the amount of links, and Sometimes Ahrefs the opposite.

So in that sense it is fair to say:
“Moz has the least bad link data compared to Ahrefs and Majestic”.

And of course you can measure things in different ways, and get to the opposite conclusion. Link data is a religion in the end, and we believe Moz is better and that we have the data to prove that. But others will focus on other data and claim the opposite.

What will happen with my old link data?

It will no longer be available by July 2020 or later when we go live with Moz. So if you want it exported, please go to “All Links”. At the right bottom you can click “Export to CSV” to get all your links in a spreadsheet like Excel.

What is this new Linkscore?

It will be explained in detail later. It will replace Link Rank and is our own substitute. We had a lot of complaints about the Link Rank on our chat, and we agree. The Link Rank was way too random in how it increased and decreased. So we have created our own algorithm based on Moz link data, that we are testing in June/July 2020.

We think this will be a better metric. And a metric you can trust, since we will be transparent about how it is calculated.

Try Morningscore backlink checker tool for free for 14 days here.

5 out of 5 stars

“Morningscore provides a simple overview of competitors, and most importantly, makes working with SEO fun! The "Mission" tool is a favorite, but the "Health" section is also a useful feature that easily explains what adjustments and corrections need to be made on my website.”

Bjorn Marius Narjord, an Independent SEO Consultant from Intent SEO

Bjørn Marius Narjord

Owner and SEO-specialist, Intent SEO
5 out of 5 stars

“Morningscore is the easiest SEO tool I've ever seen and used – and I've tested so many of them. The charts and data may be comparable to those of competitors, but the fun part comes in when you make use of the many ways to play 'catch me if you can' with a competitor.”

rasmus schuebel kreativling morningscore review

Rasmus Schübel

Owner & Founder, kreativling
5 out of 5 stars

“A truly usable and effective SEO tool without many disruptive elements. This means that I can actually use the tool for something specific that gives our business value.”

heidi kirstein seo tool review

Heidi Kerstein

Marketing coordinator, Fitness Engros A/S
5 out of 5 stars

“Morningscore gives me that vital view of our rankings on search engines, and I can see up-to-date information on how we're performing against our competitors and whether we're gaining or losing traction. I also find the tool very easy to use. It just works.”

patrick qureshi salary.dk

Patrick Qureshi

CMO, Salary.dk
5 out of 5 stars

“I’ve used Morningscore since the beginning of my company. I tried many tools, but my heart fell for Morningscore because it’s so easy to use - and because I work with many small businesses who MUST have the tool for me to help them.”

christina lund schmeltz

Christina Schmeltz

Owner, LS Marketing
5 out of 5 stars

“I use Morningscore because SEO is not my specialty, and I don’t want to spend time on it. I have an internal team who takes care of SEO, but I need to know the outcome of their work. With this tool, I can log in and see our performance from day to day.”

esben oesterby

Esben Østerby

Founder, Iværksætterhistorier
5 out of 5 stars

“I was looking for a tool to help my customers see exactly what we’re working on and what value it gives them. I’ve found that with Morningscore. I recommend the platform to anyone who needs to manage and improve their SEO.”

Trolle Hansen trolle reklame

Trolle Hansen

Owner, Trolle Reklame
5 out of 5 stars

“Three years ago I chose Morningscore because I was new to SEO and it was the easiest SEO tool to use. I'm still using Morningscore because it is regularly updated and becomes more powerful with every release. It's fun to use. Morningscore is such an integral part of my day. I check it before I check my email.”

sven recommends Morningscore's SEO tool

Sven Radavics

Founder, intribe.co